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Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Know your customers : I know content marketing for professionals and small businesses. I’m leading a free webinar next Wednesday April 20 at 5 p.m.

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Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? For small business professionals. Free Webinar.

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Content Marketing Blues: the Battle for Attention

Writing on the Web

I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1. It describes their past, present and future in a way that leads inevitably to your solution. Post on Google Buzz. Blog this on Blogger.

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12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. 10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. Post on Google Buzz. 20 Excellent Free WordPress 3.0 Themes by Blogfreakz. Share this on Bebo.

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Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers. Post on Google Buzz. Share this on Bebo.

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Four Ways to Measure Social Media Marketing Results

Webbiquity

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Post on Google Buzz. Sentiment: Are the comments, posts etc. Share this on Bebo.

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Writing Web Content: 5 Simple Steps for Results

Writing on the Web

This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. This 15 page report is free (a feature) and provides many tips for small business owners how to blog successfully.

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