11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Digg this! Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

17 Realistic Ways to Get More Website Traffic


6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. 8) Try MyBlogU, Viral Content Buzz, and other private content sharing networks. I know this seems questionable – for many B2B marketers, the whole point of content is to get leads.

Trending Sources

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?)

Trust 21

The Reviews Are In!: A Social Media ProBook Roundup

Modern Marketing

by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. After all, it contains advice from all aspects of social media marketing – from writing for Facebook and scaling your operations to geosocial apps and reaching influencers – from 20 leading voices.

PR 11

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever.

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

7) Indirect sales — Featuring blog-only promotions and offers or opt-in content can expose new sales leads. . Post on Google Buzz. Digg this! . Building an engaged community through a business blog can be extremely difficult — sometimes impossible.

The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

I think this strategy is exceptionally good for B2B marketers with long lead cycles. Digg this! Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. Digg this! Post on Google Buzz.

Seven Ways to Use Social Media for Business


Here are seven valuable ways to use social media for business beyond direct selling or lead generation. Digg this! Post on Google Buzz. Though business use of social media is rapidly increasing, many executives remain skeptical of its value.

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management


Effective lead nurturing is crucial to successful b2b marketing. Before starting with the execution of lead nurturing campaigns, you need to spend time planning. There are different objectives possible from a lead nurturing campaign. Day 7: Lead attends webinar. Digg this!

The Future of Social Media


It’s impossible to say where the changes will lead, but the final destination of social media itself may be more predictable. Digg this! Post on Google Buzz. We live in amazing times.

Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

Digg this! Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. Digg this!

B2C 2

Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies. While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth. Another company in the lead management software space, HubSpot, hosts a popular weekly “TV” series. by Joe Chernov | Tweet this.

WOM 14

The Sociology of Social Media: TED TV Talks

Writing on the Web

Seth Godin on the tribes we lead : When you hear the word “tribe,&# you probably think of it in the more traditional sense. Digg this! Post on Google Buzz. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll.

Bringing down the Twitter snobs

grow - Practical Marketing Solutions

You never know who will connect with you, you never know how they will connect with you, and you never know where it will lead. Post on Google Buzz. Digg this! It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart.

Is Salesforce.com a Player in Marketing Automation Software?


Digg this! Post on Google Buzz. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software.

26 Ways to Promote Your Blog Post

Marketing Action

Participate in approved content sharing sites… … like Triberr , Scoop.it , Social Buzz Club , Biz Blogging Buzz , Viral Content Buzz , and BlogEngage. Try out Digg , Alltop , Technorati.com , or BloggerScope. Congratulations!

Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Digg this!

Tips 47

Best LinkedIn Guides, Tips and Tactics of 2010


According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this! Post on Google Buzz.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Digg this! Post on Google Buzz. I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients.

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Content Rules: Insight and Originality Attracts Clients

Writing on the Web

I’m leading a free webinar next Wednesday April 20 at 5 p.m. Digg this! Post on Google Buzz. Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters.

Rules 43

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Richard Jones details an 8-step process of “web and social nurturing that complement and extend email centric concepts of lead nurturing to drive better lead generation.&# Digg this!

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Ardath Albee reacts to MarketingSherpa research indicating that a third or more of b2b marketers assign basic lead management processes like having systems in place for lead scoring and nurturing non-sales-ready leads to the “back burner.&# Digg this!

4 Content Marketing Goals for a Coach Website

Writing on the Web

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Digg this! Post on Google Buzz.

2011 B2B Marketing Trends


The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers?

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. It Depends – do you absolutely, positively need leads NOW or can you take advantage of the downturn to build your brand for the longer term? Digg this!

SEM 24

SEM Mystery: The Case of the Missing Leads


Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. Digg this! Post on Google Buzz. Originally published on the WebMarketCentral blog in December 2008.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales.

12 of the Best WordPress Guides, Hacks and Plugins of 2010


WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Digg this! Post on Google Buzz.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales.

Skype 39

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Infographic: Social Media ROI Statistics by Digital Buzz. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales.

Best Twitter Guides, Tips and Tools of 2010


And that leads to questions, like: What are the best ways to attract more (relevant) followers? Digg this! Post on Google Buzz.

A simple strategy to convert blog visitors into sales leads

grow - Practical Marketing Solutions

Could we be making more use of our RSS feed to generate leads? Post on Google Buzz. Digg this! If you’ve read {grow} with any consistency you’ll recognize Jon Buscall as one of the most vibrant intellectual voices in our community.

Best Content Marketing Guides, Tips and Tactics of 2010


Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. Digg this! Post on Google Buzz.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. 8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010. Price Papers vs. White Papers for B2B Lead Conversion - B2B Conversations Now , January 24, 2010. Sales Lead Insights , November 29, 2010. Digg (785).

36 (of the) Best Facebook Guides, Stats and Rants of 2010


Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Digg this! Post on Google Buzz. It’s hard to overstate the impact of Facebook.

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Best Social PR Guides, Tips and Tools of 2010


We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&# Digg this! Post on Google Buzz.

PR 48

“Bored at Work� Network – a Web 2.0 Expo presentation by Jonah Peretti

Buzz Marketing for Technology

Solution 2 – Big Seed Marketing – small seeds lead to failure: 10 people recruit 5 people etc. Big seeds lead to success: 1 million people recruit 500K people etc – examples: Tide Cold Water by P&G can seed a campaign with 4 million people and got 40,000 extra. YouTube and Digg manage seeds in the same way the most popular stuff sits on the front page – as it starts to decrease they pull it and replace with a hotter story.

How to Approach Business Social Media Strategically


It can lead to well-intentioned but poorly executed rogue company Facebook pages. Digg this! Post on Google Buzz. A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends.