The Social Media ROI Debate
Webbiquity
AUGUST 23, 2010
Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media in the presence of C-level types. Share this on Bebo.
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