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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Tweet This!

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Social Media ROI vs. RONI

WebMarketCentral

So no matter how much "buzz" there is about the promise of social media marketing or how excited you may be about it, if it hasn't already happened, sometime very soon your boss or client is going to start asking you about the ROI of social media marketing.

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Is Social Media BS?

Webbiquity

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. Post on Google Buzz.

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Best Website Design Guides and Tips of 2010

Webbiquity

Lisa Wehr uses a dozen examples to explain how visually rich design can be combined with user experience testing to create sites that are both beautiful and effective. 5 Items to Delete From Your Website Today by HubSpot Blog. 10 Excellent Tools for Testing Your Site on Mobile Devices by Six Revisions. Post on Google Buzz.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Post on Google Buzz. Twitter Facts, Figures & Stats. Share this on Bebo.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. by Green Buzz Agency. by Buzz Marketing for Technology. Jay advises marketers to keep an eye on the landscape for new entrants and test new platforms as they emerge. Post on Google Buzz.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. The 7 Second Test for B2B Marketers - Fearless Competitor , June 30, 2010. Inbound Marketing Automation’s Free Usability Testing - Inbound Marketing Automation Blog , April 16, 2010.