Remove satisfaction
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The Social Media ROI Debate

Webbiquity

According to a new study from King Fish Media , Hubspot and Junta 42 summarized in this post, most marketers perform some type of social media measurement (e.g., Post on Google Buzz. Marketers Use Varying ROI for Social Media by Marketing Charts. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

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Social Media ROI vs. RONI

WebMarketCentral

So no matter how much "buzz" there is about the promise of social media marketing or how excited you may be about it, if it hasn't already happened, sometime very soon your boss or client is going to start asking you about the ROI of social media marketing. RONI: reduced customer satisfaction, damage (possibly severe) to brand.

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B2B marketers are stumbling in the dark

Online Marketing Institute

The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. The rewards are almost instant -- not just in continuously improving results, but in a new mindset that actively looks to get better tall the time. Learn more. 237 posts from The Drama 2.0