Webbiquity

JUNE 23, 2010

company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. Few businesses can thrive without at least a basic website, and web-generated sales or leads are critical for many firms. Post on Google Buzz. Website: static content.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Buzz Marketing for Technology

JULY 21, 2010

CRM systems, MRM systems, Lead Nurturing systems and the list goes on. How about your partner community and the leads you have given over to them. Tags: Lead Generation Lead Nurturing. But do we really have an all in one Closed Loop market system that does it all? The software may be real time but the sales people aren’t.

Resource Management 100

Resource Management Work Management Digg Planning 100

Webbiquity

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

JULY 14, 2010

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. But can you really get a good handle on the business impact in real time? Not really.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? It will also show how much buzz surrounds your campaign. This will allow you to capture the ROI on your social media programs.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

The problem is hindsight bias is not a repeatable event in the future. Solution 2 – Big Seed Marketing – small seeds lead to failure: 10 people recruit 5 people etc. YouTube and Digg manage seeds in the same way the most popular stuff sits on the front page – as it starts to decrease they pull it and replace with a hotter story.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year?

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JUNE 27, 2008

Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 In this keynote, Socialtext Chairman, President & Co-founder Ross Mayfield will share his insights from the past five years in business, and look to the next. Save to del.icio.us. Conversation : Comments.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

JUNE 28, 2008

According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Digg this Post to del.icio.us Beehive builds buzz at IBM. Intranet Blog.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. He is CEO of consulting firm Advanced Human Technologies , based in Sydney and San Francisco, and Chairman of Future Exploration Network , a global events and consulting firm specializing in the future of business. Upcoming Event. For now, Iâ??ll TrackBacks (0).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Hubspot

JUNE 23, 2010

Blog - Blog is a word that was created from two words: “web log” Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Digg - Digg is a social news website that allows members to submit and vote for articles.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Comments Digg This. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us Get more leads Pay-per-click puts your business at the top of search page results. ); document.write( ); Fast Talk ? Find Events. All leadership comes down to this: changing peoples behavior. Why is that so damn hard? Science offers some surprising new answers -- and ways to do better. Member Blogs.

Companies 100

Companies Work Management Advertorials RSS 100

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. He is CEO of consulting firm Advanced Human Technologies , based in Sydney and San Francisco, and Chairman of Future Exploration Network , a global events and consulting firm specializing in the future of business. Upcoming Event. View blog reactions | Comments (5).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Hubspot

DECEMBER 30, 2011

” Blogs are usually maintained by an individual or a business with regular entries of commentary, descriptions of events, or other material such as graphics or video. Digg - Digg is a social news website that allows members to submit and vote for articles. Eventbrite is free if your event is free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

OCTOBER 27, 2010

Which leads me to my next ROI …. Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? Tweet This!

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) And then what is the timing? Tweet This!

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Because there really is no benefit in beating your customers to the punch.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Buzz Marketing for Technology

FEBRUARY 11, 2010

We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. What you see in the image is the actual graph from Bit.ly

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going The downside is that this signals the C-suite and senior management don’t take Social Media seriously, and that can lead to some issues later on. going so our COMMUNITY INFLUENCERS ?can

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

JULY 7, 2010

How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. This can be as simple as a private event on the front end of an industry event. And yes, you’ve just generated a qualified lead for your sales organization. Tags: Lead Generation Marketing Strategy.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

Prior to joining KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008. A well-known speaker on the technology and media circuit, Mahajan serves on a variety of Advisory Boards and speaks at over a dozen industry events per year. and Asian companies. Tweet This!

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

JANUARY 10, 2011

Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. If you know that and have an upcoming event in that region, you could send separate wall posts in French and English to your Quebec fans based on the language they prefer. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Buzz Marketing for Technology

JUNE 27, 2008

SitePoint co-founder Mark Harbottle tells me that many designers use the site for lead generation, and that often, winning designers find that contest holders will turn into long term clients who forgo the crowdsourcing option on future projects to work directly with a designer whose work they know they like. Customer Support. crowdsourcing.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Webbiquity

FEBRUARY 7, 2011

Chris Tompkins suggests tailoring the style of your profiles in the big 3 social networks much as you’d dress differently for various types of business events. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. by Green Buzz Agency. by Buzz Marketing for Technology.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company? Step Aside, B2Cs: Social Media Is BUSINESS Media. -

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40