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Social Media ROI vs. RONI

WebMarketCentral

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

by HubSpot. Mark Walsh reports that “ blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg &# (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). Share this on del.icio.us.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. More than 1.5 are shared on Facebook daily.