Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers. Let’s face it.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Customer Experience Matrix

DECEMBER 18, 2006

Sunday’s The New York Times had a long article on buzz measurement vendor Nielsen BuzzMetrics ( www.nielsenbuzzmetrics.com ) (“Brands For the Chattering Masses”, Sunday Business , December 17, 2006, page 1). Marketing could adopt customer-centric contact management without the entire company adopting customer experience management.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

Martech

JUNE 15, 2023

” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. “I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. What do they mean for marketers.

Enterprise Management 105

Enterprise Management Marketing AI Work Management Marketing Management 105

SnapApp

APRIL 5, 2016

Marketers are always looking for a reason to engage with their database. Marketing engagements like emails, paid media, events, webinars, and social all form the opportunities a lead has to score and hopefully move on to the next stage of their journey. We asked B2B marketers which TV show they deemed the most binge-worthy.

Campaigns 48

Campaigns Buzz Paid Search Agency Impressions 48

Biznology

NOVEMBER 8, 2012

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Case Study: US Open Marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123

WebMarketCentral

SEPTEMBER 5, 2006

Chris shares his knowledge and thoughts on email-related topics such as database marketing, list building, and *spam*. Buzz Marketing for Technology : buzz marketing guru Paul Dunay shares his innovative ideas for technology marketing. He's also a prolific industry writer and speaker.

Buzz 20

Buzz Viral Marketing CMO Small Business Marketing 20