Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Boost the visibility of your company or product launch. Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. However, we didn’t want to pester our attendees with the constant buzzing of text notifications. Setting Your Goals & Campaign Strategy. The goal was simple.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. But maintaining relevancy in the market means staying on top of strategies that have been tried and tested. Event marketing isn’t dead—it’s virtual.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 229

Planning Marketing Plans Work Management Marketing Management 229

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. But maintaining relevancy in the market means staying on top of strategies that have been tried and tested. Event marketing isn’t dead—it’s virtual.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Salesforce Marketing Cloud

JUNE 21, 2022

At Salesforce, events help us build our customer base and accelerate business. When a prospect from a sales opportunity attends an event, that deal is about five times more likely to close. Events are at the heart of every major launch moment and announcement. The basics of event marketing.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. Engage With Influencers. The result?

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Marketing Insider Group

OCTOBER 27, 2020

If you fail in your follow-up strategy, your competitors who offer similar products or services might be the ones to benefit from your hard work Therefore, you have to continue to nurture attendees until they become your regular customers or patronizers. Post-event social media engagement is effective for keeping the event buzz alive.

Lead Scoring 314

Lead Scoring Lead Ranking Tips Leads 314

Webbiquity

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event. Building interest in the lead-up to your event is essential to ensure a strong turn-out. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 200

Social Media Promotion Creativity Media 200

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Thought Leadership Impressions 134

Launch Marketing

FEBRUARY 14, 2024

Know Your Audience At the heart of the success of any MedTech product launch is knowing your customer. Conducting market research helps your organization gain the critical information to understand and define your target audience. Let’s dive into the key marketing elements for a MedTech product launch.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

SnapApp

NOVEMBER 15, 2018

Because events provide marketers with the opportunity to get highly personal, one-on-one time with potential customers, making it easier to strike connections and get prospects into the sales funnel. With this in mind, events make up a crucial component of a successful demand generation strategy. Take a look: 1.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Scoop.it

MAY 4, 2023

User-generated or consumer-generated content is genuine, authentic content containing brand mentions that customers create, and this content is then published on their social media or other digital channels. It is like a testimonial for the brand that helps to expand its customer base and foster brand loyalty among its existing customers.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Webbiquity

APRIL 19, 2018

Failure: No Social Media Buzz. Use social media tools to start generating buzz for the event far in advance and let everyone know exactly where your table or booth will be located so they can find you. A lot goes into a successful tradeshow event. Success: Pre-Show Meeting.

Trade Show 182

Trade Show Buzz Work Management Impressions 182

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 168

Advertising Agencies Tips Paid Search Agency Enterprise Management 168

Hubspot

APRIL 12, 2021

website, imagery, and marketing). It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%.

Examples 92

Examples Brand Identity Branding Banners 92

Hubspot

MAY 14, 2019

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Buzz Marketing. Conversational Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations. Most of us are figuring it out as we go.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

SmartBug Media

OCTOBER 30, 2020

A lot of things have changed when it comes to how we do business and connect with prospects and customers. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead. Email Promotion.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

SalesIntel

JULY 14, 2022

According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so. Pre-Event Prep Work . Once you’re back, you should enrich the data you received from the event. .

Conference 52

Conference Contacts Personalization B2B 52

BDB

JANUARY 12, 2024

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. 1 It’s no surprise that events look set to follow suit. 2 It’s easy to see why they’re making these changes. 2 It’s easy to see why they’re making these changes.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Another area that complements and amplifies your digital and automated approach is event marketing. How do you want to build buzz and interest?

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

SpotMe Blog

JULY 25, 2021

With a recent shift to Apple’s latest special events being entirely virtual or pre-recorded, it has kept the audience’s attention from any location by presenting dynamic speaker’s with short speeches from their own unique destinations. It would make sense for Twitch, the online live streaming community, to put on only virtual events.

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

JANUARY 24, 2011

Your custom paper is updated daily and easy to share. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. DialogFeed. ** 5 Stars. twebevent.

Social Media 100

Social Media Tools Buzz Media 100

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Hubspot

FEBRUARY 9, 2021

In this post, we'll learn about the different types of corporate events, plus give your party planning committee a few virtual event ideas. Now, let's dive into the different types of corporate events. A seminar is an event that's focused on educating people, whether it's your customers or employees. Fundraising.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Holograms in live conferencing.

Event Marketing 122

Event Marketing Planning Broadcasting Ideal Customer Profiles 122

Valasys

JUNE 11, 2020

Owing to the current pandemic situation, the business world has moved from in-person conferences to virtual events, and realizing this opportunity, LinkedIn Events and LinkedIn Live have been launched as new virtual events solutions that enable marketers to stay connected with their communities and meet their customers wherever they are.

Linkedin 64

Linkedin Features Broadcasting Communities 64

KoMarketing Associates

APRIL 24, 2014

Any opportunity to provide visibility to important content marketing assets as well as develop a consistent communication stream to customers and prospects is a potential win for SEO; from both a standpoint of optimized assets directly communicated and the experience users will reach once they click through in an email message.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Thought Leadership Impressions 48

Content4Demand

DECEMBER 12, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. And the latest tools are giving them a deeper understanding of what their event attendees want and need from their companies and their content. The Voting Lines Are Open The 2020 B2B’s Choice Award.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Hubspot

FEBRUARY 1, 2021

If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SnapApp

AUGUST 22, 2018

What is Demand Generation Marketing? Demand generation marketing is the collection of activities marketers use to drive brand awareness, nurture leads, and power the acquisition of new customers through what we traditionally think of as marketing. See the app in action.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70