Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers.

Service 100

Service WOM RSS Digg 100

Webbiquity

JANUARY 27, 2011

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. Post on Google Buzz. Guest post by Lauren Carlson. However, CRM is a trifecta.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management Marketing Automation 100

Buzz Marketing for Technology

OCTOBER 20, 2010

The best part is website extends the Facebook integration out to create a “friends store” which essentially customizes the entire experience to be Facebook friend centric and also allowing you to invite all your friends into that shopping experience! On individual product pages, it even pulls in pictures of your friends who’ve Liked the item.

Digg 100

Digg Buzz Content Lead Nurturing 100

Writing on the Web

JUNE 23, 2011

The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website. Ask your audience for their top 3 tips for … (insert a common problem your customers have). Post on Google Buzz. Blog this on Blogger. Share this on del.icio.us.

Tips 100

Tips Digg Ethics Content 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Let me explain …. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding.

Social Media 100

Social Media Media Enterprise Management Digg 100

Writing on the Web

JUNE 16, 2010

It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. Post on Google Buzz. Wordpress makes it easy for anyone to update their own site. Tweet This!

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Engagement with the community and, equally as important, respect for that community is the way to build a desired buzz around your brand.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Webbiquity

JANUARY 7, 2011

It’s a customer phenomenon. This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner. “Soon, we’ll be able to email only to customers who clicked a particular bit.ly Post on Google Buzz. link on Twitter.

Social Media 100

Social Media Trends Social Marketing Media 100

Writing on the Web

JUNE 28, 2011

Get known – Fan Pages allow you to customize the landing page and offer real value to your clients and future clients. Post on Google Buzz. Unlike a Facebook personal profile, Facebook Fan Pages allow you to: Get to know your clients – FB Fan pages track some demographics of your Fans. Hope you “like&# it!

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. I spoke to a group of 50 passionate people, all eager to learn what it takes to create engaging content for their customers. Focus on the customer. Be memorable.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Webbiquity

FEBRUARY 8, 2011

To stand out and achieve business success with a blog, it’s critical to focus narrowly on the information needs of your customers and prospects, as Kristin Zhivago and Harry Hoover both note. Post on Google Buzz. There’s much more. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. How well do you know your customers’ challenges and problems? She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header. Post on Google Buzz. How do you like my new look? A big thanks to my friend Paul Hart who took the photo. Share this on Facebook.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Webbiquity

FEBRUARY 11, 2011

Daniel Flamberg argues that far from being a straitjacket on the competitive process, incorporating SEO keyword research and knowledge into web copyrighting is essential and an opportunity missed if not employed; “Effective key words and phrases can be creative cues for other forms of branded customer engaging messaging.

Copywriting 100

Copywriting Tips Digg Copyright 100

Writing on the Web

APRIL 11, 2011

Here are some of the customers who say we’re great. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. your customers will come to you. Post on Google Buzz. I solve these problems. Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Links to testimonials are great ways to tell prospective customers about your service.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

MARCH 17, 2011

You see your products from your perspective, not from the perspective of the customer. Post on Google Buzz. A personal conversation solidifies trust in you. Sometimes products can be confusing to people. A phone conversation ensures they get the best use out of their purchase. What do you think? Blog this on Blogger.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Post on Google Buzz. Of course, who wouldn’t? “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

APRIL 19, 2011

“Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. Get Content, Get Customers , by Joe Pulizzi. Post on Google Buzz. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100

Webbiquity

JULY 21, 2010

Ajay Goel is CEO of JangoMail, an email marketing company that helps businesses reach customers and prospects in a highly reliable and personalized way. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

JUNE 29, 2010

“I get all my customers from referrals.&#. building trust with customers. Post on Google Buzz. But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#. thought leadership status.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

FEBRUARY 25, 2011

Trevor Claiborne shares lessons learned from the Voices.com search engine marketing campaign on optimizing conversion rates, among them: knowing your customers (“time and again, the greatest conversion rate increases I’ve seen have come from a better understanding of the customer&# ) and testing everything. Post on Google Buzz.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

FEBRUARY 4, 2011

6 cool things YOU can do with Google Analytics Custom Variables by Distilled Blog. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g., Post on Google Buzz. TrakkBoard ), how-to articles, mobile phone apps, add-ons, plugins and resources. Share this on Bebo. Share this on Facebook.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

MAY 16, 2011

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Post on Google Buzz. Online video is THE most powerful tool on the Internet for driving traffic to your websites and services.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

OCTOBER 24, 2010

Salesbrain.net : Founders of this company, Patrick Renoise and Christophe Morin, are also authors of Neuromarketing: Understanding the Buy Buttons in Customers’ Brains. Post on Google Buzz. The site set up especially for The Buying Brain book has a page of “cool brain facts,&# that are fun to read. Blog this on Blogger.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. But when I see a customer rave review and 5 stars, I’m all in. Post on Google Buzz. Robert Cialdini wrote about six weapons of influence in his landmark book Influence. My foot is narrow and bony. Tweet This!

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 3, 2010

Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. Then get back to me and let me know. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Share this on LinkedIn.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

JULY 15, 2010

I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. Customers rule. I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. Tweet This!

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 28, 2010

You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Webbiquity

JANUARY 14, 2011

It can fundamentally change the way companies market their products and communicate with customers. Post on Google Buzz. But this strategic approach is, to stay with that metaphor, an approach to determining the depth of the lake, the temperature of the water, and the kind of fish you’ll be swimming with before you jump in.

Social Media 100

Social Media Media Business Digg 100

Writing on the Web

NOVEMBER 11, 2010

Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. The importance here is that you’ll need something that sets you and your services apart from all the others. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Personalization 100

Personalization Content Marketing Branding Brand Identity 100

Writing on the Web

OCTOBER 11, 2010

You need to know how your customers and clients see your biases showing up. Post on Google Buzz. Don’t believe me? Or, maybe you believe me and are saying “So what?&# Your biases are reflected in everything you do, including your content marketing. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

SEPTEMBER 29, 2010

Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. Think about his message: People don’t buy what you do; they buy into why you do it. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Here’s the content marketing version from Joe Pulizzi, Content Marketing Institute and Junta42 : “Your higher purpose is where your expertise and the needs of your customers meet.&# ~ Joe Pulizzi.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

MAY 11, 2011

Customers will not be flocking to your door just because you are blogging (or Tweeting for that matter). It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think. Post on Google Buzz. It’s no longer viewed as a panacea. ’ Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Buzz Blogger Press 100