Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses. Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. These are just a few ideas to get your creative juices flowing. Translator.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Sprout Social

APRIL 8, 2025

As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table. These early activations demonstrated the power of creators to draw crowds and create buzz around a brand experience.

Activities 104

Activities Brand Identity Branding Social Media 104

Marketing Insider Group

DECEMBER 17, 2019

Have fun with your marketing, and don’t be afraid to show a little creativity. Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Experiment, Be Creative, and Don’t Take Yourself Too Seriously. Be creative. Try using a bold color palette.

Tactics 263

Tactics B2B Marketing Work Management Planning 263

Anything Goes Marketing

MAY 13, 2007

In any case, the campaign is smart, funny and should raise some buzz for the cause of children in America. Ok, so Susie is not her real name and this poor little girl is being used by the Children's Defense Fund but you must applaud their efforts - let's hope that they let "Susie" eat and sleep! Good luck Susie!! social networks.

Web 2.0 100

Web 2.0 Viral Marketing Word of Mouth Creativity 100

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right? How to create a social epidemic.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Sprout Social

OCTOBER 23, 2024

Like their viral giant mummy in 2022 proved, the brand understands what makes Halloween fanatics tick. The play: For brands like Bonne Maman with tried-and-true holiday marketing tactics, bringing your tradition to social (and making your campaign promo social-first) is an easy way to get consumers excited and build buzz early.

Brand Identity 94

Brand Identity Branding Viral Marketing Trends 94

seo.co

MARCH 12, 2021

It’s a gritty, under-the-radar approach that aims to disarm the competition through clever, creative, and unforeseen methods that are unique and organic. And while guerrilla marketing isn’t nearly as intense, it’s equally as creative. If you execute well, your guerrilla marketing strategy could go viral.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Webbiquity

AUGUST 25, 2020

Get creative and start crafting stunning images, memes, GIFs, infographics, and videos. Create teaser videos to generate buzz. The hashtag went viral almost instantly. The posts show clear picture credits, which adds to the brand’s credibility. The possibilities are endless. A company event coming up?

Social Media 292

Social Media Top of Funnel Media Paid Search Agency 292

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. In February 2023 TikTok announced a new monetization method, the TikTok Creativity Program with improved payouts for popular creators. What is the TikTok Creativity Program?

Creativity 112

Creativity Paid Search Agency Viral Marketing Lock-In 112

Salesforce Marketing Cloud

OCTOBER 1, 2024

Creep it real on TikTok To build buzz around your retail Halloween inventory, create compelling videos for social media platforms. Lewis, an eight-foot-tall, talking jack o’lantern (who insists he is NOT a jack o’lantern) became a viral social media star as shoppers uploaded videos of their interactions with the character in stores.

POS 105

POS Merchandising Forecasting Display 105

Sprout Social

SEPTEMBER 26, 2024

The ad’s virality wasn’t a complete surprise. Myer recalls how keeping Swehl’s brand mission front and center helped turn their viral moment into a lasting win. “We Inviting influencers is an easy way to create real-time buzz on social for your brand.” The would-be crisis became a PR triumph.

PR 91

PR Planning Advertising Agencies Work Management 91

Sprout Social

OCTOBER 11, 2024

Food and beverage The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese. The confectionary company turned that social insight into surprise-and-delight marketing activations followed by a viral collaboration. Those most qualified to answer those questions will be your legal team.

Social Media 94

Social Media Social Marketing Media Planning 94

Navigate the Channel

MARCH 20, 2025

Collect testimonials and share their positive experiences to drive early buzz. These tactics can expand your reach while creating a buzz around your launch. For instance, Doubletree Hotels saw viral success simply by offering a warm cookie at check-in, sparking millions of shares and conversations.

Word of Mouth 65

Word of Mouth Product B2B Thought Leadership Marketing & Strategy 65

Sprout Social

OCTOBER 10, 2023

Product collaborations can take various different forms, but they leverage a creator’s creativity and influence by inviting them to design or produce specialized content, or a special edition of the brand’s products. The “Define Your Load” campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Examples 144

Examples Campaigns Advertising Agencies Burn Rate 144

Contently

OCTOBER 12, 2018

The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. Recently one of the tweet rants you’re talking about went viral.

Social Media 161

Social Media Work Management Marketing Management Media 161

Oktopost

JUNE 23, 2025

Build your employee advocacy movement Advocacy programs don’t go viral on their own. They succeed when someone champions them with clarity, creativity, and consistency, just like Ale and Sarah.

Budget Programs 71

Budget Programs Ad Building Tips Lead Scoring 71

seo.co

MARCH 12, 2021

It’s a gritty, under-the-radar approach that aims to disarm the competition through clever, creative, and unforeseen methods that are unique and organic. And while guerilla marketing isn’t nearly as intense, it’s equally as creative. If you execute well, your guerilla marketing strategy could go viral.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Martech Advisor

DECEMBER 5, 2019

This year saw some of the most creative, innovative, and intelligent mobile marketing campaigns. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. But a few tips from some of the best mobile marketing campaigns can help you think creatively and plan your 2020 strategy.

Mobile Marketing 128

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 128

Sprout Social

DECEMBER 12, 2024

The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. From the teasers before launch to the friendly competition between sales and marketing to literally putting team members in the product, its impossible to choose a favorite from the campaign creative.

Social Media 87

Social Media Media Brand Identity Branding 87

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. According to the platform themselves, the purpose of this nest egg is to “reward” users for their “incredible TikTok videos and creativity.”

Work Management 133

Work Management Paid Search Agency Viral Marketing Lock-In 133

Sprout Social

APRIL 28, 2025

Respond to pressing news to create buzz among your most passionate target audience. Set aside a budget for A/B test headlines, subreddits and creative formats. million members (discuss guides and advice on building PCs) r/programming: 6.8 million members (share expert responses to historical questions) r/GetStudying: 3.2

Paid Content 77

Paid Content Statistics Tactics Brand Identity 77

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. It's the old answer: it depends.

Thought Leadership 48

Thought Leadership Buzz Planning BtoB 48

Single Grain

JULY 7, 2020

Choose from three to six-day options with “supporting media placements, creative guidance and seamless setup.” A viral hashtag will grant more visibility to your content and will actually help you reach more of your target audience and, in the end, gain more followers. Branded Vs Viral Hashtags.

Paid Search Agency 122

Paid Search Agency Ads Viral Marketing Planning 122

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Granting the social team more creative freedom.

Brand Identity 133

Brand Identity Branding Communities Social Media 133

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral. Build The Buzz.

Social Media 111

Social Media Paid Content Media Viral Marketing 111

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ The truth is, the options are as limitless as your creativity. Here’s a common thread between most of our brand awareness tips: a bit of creativity can score you major brownie points with followers. emilyzugay.

Brand Identity 140

Brand Identity Branding Marketing & Strategy Eye-Tracking 140

Brandpoint

SEPTEMBER 18, 2020

It’s a valid concern, but as long as you’re aware of the creative process before you sign a contract, you’ll be happy with your choice. Everyone’s dream is for a post on social to go viral, but instead, your goal should be for the maximum percentage of your target audience to see your post and interact with it.

Advertising Agencies 156

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 156

Sprout Social

JANUARY 11, 2021

Some posts might seemingly blow up or go viral for no reason. Even the most minor tweaks in messaging or creatives can impact an ad’s performance. Rather than racking your brain for your next buzz-worthy blog post, your followers have done the legwork of validating the idea for you. Uncover posts that are prime for ads.

Social Media 142

Social Media Campaigns Media Eye-Tracking 142

Sprout Social

DECEMBER 15, 2021

Also, if you create entertaining and unique content, your videos have a high potential to go viral. It’s how you take advantage of the app’s creative tools and features that can get your business noticed by millions of users worldwide. And without that initial buzz, your videos might not get a boost from TikTok’s algorithm.

Effectiveness 144

Effectiveness Business Advertising Agencies Viral Marketing 144

KoMarketing Associates

JUNE 13, 2017

This way, when the infographic is promoted at a trade show or on social media, your audience will be exposed to your brand in a creative way. The viral capabilities of infographics give your brand an asset that can drive links from reputable websites, and as a result, improve your reputation with search engines.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Marketing Insider Group

DECEMBER 21, 2010

And on the creative side where we advertisers are fighting to break through the boring clutter and break out from the pack, this is an important point Personalization. Virality. If you want to create a viral campaign, having something really cool and futuristic that is also personalized is one great way to do it.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Planning 100

Sprout Social

MAY 19, 2025

If you want to generate authentic buzz for a new product launch try seeding multiple influencers. It can spark a chain reaction, inspiring their followers to do the same, especially if it turns out to be a new trend or viral challenge. Influencer discovery: Early buzz from successful seeding experiences is social proof.

Work Management 55

Work Management Marketing Management Paid Search Agency Planning 55

Buzz Marketing for Technology

SEPTEMBER 17, 2008

Why do some ideas go viral and others don't? Duncan Watts said there are not some special people who do all the viral work – it's the network that makes it popular. But sub viral growth is still growth. More data enables more creativity. And today they can make a huge impact on a brand.

Web 2.0 100

Web 2.0 Digg Viral Marketing Work Management 100