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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to industry conferences this year!

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Trade shows. Training seminars.

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Build Networks Among Local Businesses

PureB2B

You can tap into these relationships to gain new business, identify new vendors, and get advice to help you run your business. Networking usually takes place at dedicated events, such as local business meet-ups, trade shows, or conferences. Traditionally this is in-person, but online networking events are an option too.

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Charged with wealth building for the company, the marketing managers have to create buzz, inquiries and leads—all linked to quota. Recommendations to Close More Deals in 2012.

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Why The Best Story Wins in Business

LeanData

Walk any trade-show floor and vendors begin to all blur together. But Luhn, who helped make Buzz Lightyear a household name, said explaining what your company does through the framework of a compelling, authentic narrative is what people remember – not dry statistics and shrill sales pitches. “It There’s little differentiation.

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The Art of Swag (or “Schwag”)

Adobe Experience Cloud Blog

For example, at a conference like Dreamforce, people reciprocate by letting you scan their ID badge and collect their personal data (i.e. Surprise people with swag that is out of the ordinary – especially at huge events like Dreamforce, where you’ll be competing with tons of other vendors for attention and scans. Big Statements.

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Report from the Front Lines: Invoca and ABM

LeanData

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. There clearly is a hunger for ABM substance, not just more buzz.