Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. 6 Ways to Stand Out in a Trade Show Exhibit Hall. Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Another way to engage on social media is to use posts to pose questions about topics that are buzzing in the industry. Having a Point of View.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Trade shows. Training seminars.

Examples 111

Examples Enterprise Management Work Management Conference 111

markempa

MARCH 6, 2006

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. " I agree.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). Related : How to Measure Trade Show ROI. Other metrics to look at are the win rate as well as the influenced revenue.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

DiscoverOrg

MARCH 25, 2019

Suppose you’re attending a conference in San Francisco. We started promoting the happy hours well in advance of Dreamforce to build up buzz around the parties we were hosting. How to Prospect at Trade Shows: The Ultimate 10-Step Checklist. You’ll want this: How to Target Competitors Using the Tech Stack.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. Promoting your event through email is a great way to get the word out, generate excitement and buzz, and drive turnout. Email Promotion.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Launch Marketing

FEBRUARY 26, 2018

This overwhelming majority of executives see beyond the cost of attending trade shows and are fully aware of the benefits of including them in their marketing strategy. Regardless of the size and maturity of your company, presenting yourself at relevant trade shows is critical to strengthen your brand. Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences.

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

SnapApp

JUNE 27, 2014

Successful Trade Shows Begin Before Your Team Boards The Plane. Before attending the recent 'Society For Human Resource Management Conference 2014' in Orlando, the PayScale team, along with their trademark purple squirrel mascot, decided to use a personality assessment to create a buzz before the conference.

Peer-to-peer 48

Peer-to-peer Trade Show Conference Top of Funnel 48

ViewPoint

JUNE 15, 2012

Research indicates that prospects are completing 70% of the decision making process before they want to talk to a salesperson, but information sources for this self-education still needs to include direct mail pieces, emails and trade show participation. But many are going for cold, hard, qualified leads. Use BANT qualifiers.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

PureB2B

JUNE 29, 2022

Networking usually takes place at dedicated events, such as local business meet-ups, trade shows, or conferences. After the buzz of a networking event, it’s easy to leave on a high, congratulate yourself on the connections you made…then fail to speak to them again until the next event. Don’t Forget the Follow-Up.

Ad Building 62

Ad Building Business Network Marketing Ideal Customer Profiles 62

KoMarketing Associates

APRIL 24, 2014

Casie Gillette has presented at several conferences with regards to this topic. Live Events & Trade Shows. Here are two of her more recent presentations. Social Media: Integrating Paid, Earned, and Owned Media (via ad:tech San Francisco ). Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ).

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

LeanData

MARCH 21, 2017

Walk any trade-show floor and vendors begin to all blur together. But Luhn, who helped make Buzz Lightyear a household name, said explaining what your company does through the framework of a compelling, authentic narrative is what people remember – not dry statistics and shrill sales pitches. “It There’s little differentiation.

Best Practices 76

Best Practices Business Storytelling Trade Show 76

Lead Liaison

MAY 17, 2019

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. The amount of business you close from the event is likely the most telling sign of a successful trade show. Add this resource to your trade show process now! Conclusion.

Trade Show 49

Trade Show Lead Liaison Opinions Lead Capture 49

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Hubspot

AUGUST 16, 2018

Here’s a great presentation by Iliyana Stareva, originally presented at the Inbound 2016 conference, which shares everything you’ll need to know about inbound PR: Why Inbound PR is the Future of PR at #INBOUND16 from. Attending industry events and representing the brand at trade shows, recruiting events, etc. Iliyana Stareva.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Bluetext

SEPTEMBER 10, 2019

Every agency today is buzzing with the word “digital”, but only the best branding agencies understand that a company’s brand identity must be executed both digitally and physically. Especially important for trade shows or industry conferences, come prepared with fully branded Powerpoints, case studies, signage, and business cards.

Paid Search Agency 21

Paid Search Agency Advertising Agencies Ad Agencies Brand Identity 21

Golden Spiral

FEBRUARY 26, 2019

After we hit send, we watched on the big screen in the conference room as our inputs ran through the software. At this point, your messaging is locked in, your demo and sales deck are working well, all departments are buzzing like launch control before Apollo XI, and the finance department is losing hair, biting fingernails, or both.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

markempa

MARCH 30, 2007

Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

AUGUST 17, 2007

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

LeanData

MARCH 28, 2016

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. There clearly is a hunger for ABM substance, not just more buzz.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. There clearly is a hunger for ABM substance, not just more buzz.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. There clearly is a hunger for ABM substance, not just more buzz.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

She also was a featured speaker at the recent #FlipMyFunnel conference in San Francisco where she told the audience that through initial ABM pilot programs, Invoca had hit an impressive 26x pipe-to-spend ratio from its ABM programs. There clearly is a hunger for ABM substance, not just more buzz.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Heinz Marketing

MAY 25, 2020

Because you can’t see someone at a trade show doesn’t mean you can’t still talk to them. Because you can’t see someone at a trade show doesn’t mean you can’t still talk to them. And what about all the people that go to conferences, sometimes every other week? Managing yourself.

Top of Funnel 90

Top of Funnel Peer-to-peer Work Management Lock-In 90

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. As Chris Penn of Shift Communications says in conversation with digital marketing magazine Digiday , “Think of everything we listen to in marketing: Conference calls, speeches and presentations, et cetera, and how much of that knowledge is locked away from search.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

markempa

MAY 18, 2007

But it seems that I can’t attend a marketing conference with out hearing marketers swap complaints about their sales teams. But it seems that I can’t attend a marketing conference with out hearing marketers swap complaints about their sales teams. I don’t know about you but I’m fed up with the same old story.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 23, 2005

Here are just a few of the Marketing Tips in the article: Give them "meaty" marketing messages Teleprospecting works - if its done well Invite consultants to demos at trade shows Webinars are key for consultants and VARs Heres a few points that arent in the article: Resellers and IT consultants are unique - treat them that way.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series.

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

Brandpoint

AUGUST 26, 2019

If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. Here are a few tactics you can use (with examples) to generate buzz around a new tech product even if you’re not Apple. Attend conferences and trade shows with tenacious promotional tactics and networking.

Buzz 72

Buzz Marketing AI Product Marketing Automation Services 72

markempa

SEPTEMBER 17, 2005

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Jeremy Porters Blog: B-TO-B CONFERENCE DAY ONE - SALES & MARKETING INTEGRATION. hey are two sides of the same coin.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

The Effective Marketer

JUNE 21, 2009

Earn attention: create something great and distribute it online to generate buzz Nobody cares about your products: they care about solving their problems Lose control: trying to control all your content will work against your attempts to get your ideas heard. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

markempa

MARCH 2, 2006

« Podcast Segment 1: Selling to BIG Companies | Main | Generating Real Sales Leads from Tradeshow/Conferences » Consistent Lead Generation Pays Over Long Term In many ways, the disiplines of B2B and B2C marketing and lead generation are different.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. Whether you’re speaking at a thought leadership conference or highlighting the features of your product or service at a trade show, events are a valuable way to personalize your company and establish a strong presence with your target audience.

ROI 144

ROI B2B Thought Leadership Top of Funnel Thought Leadership 144