Marketing Insider Group

OCTOBER 27, 2020

However, these follow-ups should take a more personalized approach. Post-event social media engagement is effective for keeping the event buzz alive. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Engage Attendees On Social Media.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

ClearVoice

APRIL 30, 2019

Although you’d think with the ubiquity of smartphones and video chat apps that everyone would innately know how to host a video conference, many professionals still flounder. A video conference interview can feel like an audition, with candidates expected to deliver snappy sound bites. Share an agenda. Keep the crowd small.

Conference 76

Conference Skype Video Marketing Tips 76

SocialPilot

JANUARY 31, 2024

These personalities have a great online presence, and their audience strongly trusts them. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. The activities are planned to attract a larger target audience to their conference.

Case Study 90

Case Study Case Studies Work Management Studies 90

SmartBug Media

APRIL 23, 2024

The simplest activities can generate the most buzz. HubSpot’s INBOUND Conference does an incredible job with this strategy every year by creating stunning art pieces that introduce that photo-worthy moment for guests. An interactive approach also offers an opportunity for personalization.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

DealSignal

SEPTEMBER 18, 2018

With Inbound and CMWorld just completed, the Sales Enablement Society Annual Conference this week, and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Almost all conferences use hashtags. Planning which conference sessions you’ll attend is very important.

Conference 45

Conference Peer-to-peer Vendors Network Marketing 45

Walker Sands

FEBRUARY 13, 2019

When you’re growing your business or personal profile, the opportunity to speak in front of an audience of industry colleagues and potential clients is invaluable. When it comes to national events, many conferences select speakers up to a year in advance, so it’s a good idea to start your research early.

Conference 40

Conference Ideal Customer Profiles Budget Programs Tips 40

DealSignal

SEPTEMBER 18, 2018

With Inbound and CMWorld just completed, the Sales Enablement Society Annual Conference this week, and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Pre-event prep: Networking begins early Almost all conferences use hashtags. Know your network and whether they are attending.

Conference 40

Conference Peer-to-peer Vendors Network Marketing 40

Content Standard

SEPTEMBER 10, 2021

Campaign/Launch Content A campaign is a perfect opportunity to create timely content that generates buzz and interest. Event Content Just as with a campaign, a brand can create timely content to support an event that it is hosting—for example, content to support branded events like conferences and webinars.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Litmus

JUNE 30, 2023

We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). Businesses will now able to further personalize their emails with Google Sheets support in mail merge. So grab a cup of coffee, sit back, and sip on the biggest headlines shaping the email industry.

Email Marketing 79

Email Marketing VALS Marketing Management Privacy 79

Writing on the Web

JANUARY 18, 2011

How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. Post on Google Buzz. Share this on del.icio.us.

Personalization 100

Personalization Digg Blogger Buzz 100

Webbiquity

APRIL 18, 2019

These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). Before, during, and after the gathering, you need to create buzz around the event. Make the event appealing to your target audience.

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

chiefmartech

APRIL 11, 2016

Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. In addition to creating personalized content that is relevant to specific target accounts, companies practicing ABM also need to think about how that content is actually distributed to their target accounts. Kylee Hall , Sr.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Exo B2B

FEBRUARY 22, 2018

Not necessarily to get some fresh air, but rather to find your way to of one of the many marketing conferences, whether it’s B2B related or not, especially since the pace of changes we face in 2018 has never been faster. The conference will take place this year at the Business Design Center on July 10 in London.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Biznology

JUNE 26, 2018

” our client asked on a conference call last week.”We To us at Gerris Corp, word-of-mouth and buzz marketing is not about being the most attractive new brand in the room and sitting back, waiting to be discovered. That was back on May 10–47 days ago! Where Did Everyone Go? “Where did everybody go?”

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

InsightSquared

NOVEMBER 17, 2017

Dreamforce is the conference equivalent of becoming a sales ops professional and learning to use Salesforce for the first time. Last week, tens of thousands of kindred spirits descended upon San Francisco to absorb the energy exuded from our favorite CRM’s annual conference extravaganza. A Sales Ops Playground: Dreamforce 2017.

Marketing Management 136

Marketing Management Marketing Analytics Tools Conference Vendors 136

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. One way is through brand advocacy.

Brand Identity 129

Brand Identity Branding Word of Mouth Social Media 129

Salesforce Marketing Cloud

DECEMBER 12, 2022

In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. A customer data platform won’t fix everything, but over the years it has proven its value in marketing as step one in personalizing the customer relationship. Most important, it unlocks the value of data. 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. This is precisely why conferences are often a cornerstone in many firms’ marketing plans. Quick tip: Consider developing a go/no-go form for conferences and trade shows .

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. A hybrid event is a blend of the traditional in-person event with the online virtual event. What Are Hybrid Events?

Examples 111

Examples Enterprise Management Work Management Conference 111

Heinz Marketing

MARCH 11, 2020

If replacing the value and ROI of a 20,000-attendee in-person conference was as simple standing up a couple webinars, I believe more companies would have done it a long time ago. By Matt Heinz , President & Founder of Heinz Marketing. Unfortunately, it’s not that easy. The post Pivoting to Virtual Events?

Trade Show 100

Trade Show Buzz Network Marketing Conference 100

Writing on the Web

JULY 22, 2014

But until her next authors and writers conference, here’s the next best thing: her latest book: Snappy Sassy Salty! Coffee along with the right words creates the perfect buzz! Along with a cup of coffee, this little book of short and snappy reminders will get your fingers tapping, your mind buzzing. It’s summer.

Buzz 100

Buzz Blogger Conference Design 100

Hubspot

FEBRUARY 9, 2021

But during your corporate event, you probably don't want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign. It's similar to a conference or a workshop. A seminar is usually a short event, while a conference might be a several-day event with multiple speakers. Hilarity ensues.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Circle Studio

FEBRUARY 7, 2018

While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. If you’ve been to a tradeshow, you’ve seen the disparity. Plan far in advance.

Marketing Strategy 128

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 128

Buzz Marketing for Technology

JUNE 27, 2008

Personal tools. The future or just another buzz word? The future or just another buzz word? On June the Seventh, the Chancellors Conference Centre in Manchester provided the venue for an event hosted by the CETIS Pedagogy Forum to discuss a new and exciting topic, the Personal Learning Environment (PLE).

Buzz 100

Buzz Web 2.0 Wiki Work Management 100

Buffer

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. For example, we at Diversability have recently partnered with a body positivity conference, a therapy platform, and a youth social impact group, cross-pollinating our audiences.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

BenchmarkONE

FEBRUARY 10, 2021

The world is a buzz about the various COVID vaccinations currently being developed and distributed. In-Person Events Will Make a Comeback. There’s been a huge shift to going digital for networking events and conferences. Working out travel logistics and keeping a closer eye on rescheduled conferences will be key.

Business 85

Business Small Business Marketing Conference Forecasting 85

Marketing Insider Group

MAY 18, 2020

Your personal brand can considered a thought leader, and your subject matter experts can be as well. To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Becoming Influential. Having a Point of View.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Looking to secure a “three-peat,” the U.S. team enters the tournament as the favorite after taking home the trophy in 2015 and 2019. While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Looking to secure a “three-peat,” the U.S. team enters the tournament as the favorite after taking home the trophy in 2015 and 2019. While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Seismic

OCTOBER 24, 2023

The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started. The very first Shift conference didn’t even include a stage – Doug brought his own projector from home – and looked drastically different than it does today. One key area for that innovation is AI.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Hubspot

FEBRUARY 1, 2021

And don’t worry about emailing each person manually. Rather, use an email marketing service to send a personalized email to your contacts and prospects. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Biznology

JANUARY 26, 2017

This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. In most B2B industries today buyers will check providers out on social media as part of their decision-making process.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

DiscoverOrg

MARCH 25, 2019

Of course, the challenge is to ensure that we reached the right person at the right address, as this is also a more costly channel. This account-based play was personalized, so we needed to know where to mail the pie. Suppose you’re attending a conference in San Francisco. The results astonished us! Salesforce users, and 3.)

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Hubspot

APRIL 12, 2021

But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. When I joined Adobe MAX 2020, for example, the virtual event felt as close to an in-person experience as possible. Image source. Every event planner's nightmare is lackluster attendance.

Examples 92

Examples Brand Identity Branding Banners 92

Zoominfo

JANUARY 29, 2018

5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to industry conferences this year! From event planning to trade show design, there’s a little something for everyone.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Hubspot

AUGUST 15, 2014

To all the conference-goers out there, I’d like to challenge you to think long and hard about one simple question: What’s your goal? There are so many different benefits and things you could focus on during a conference, it gets really difficult to choose which one you should go for. Check out the list below to find out.

Conference 28

Conference Wiki Blogger Network Marketing 28

Launch Marketing

FEBRUARY 14, 2024

Build Buzz with Marketing and Promotion With the fundamental preparation efforts complete, it is time to move on to planning marketing efforts. Events or Conferences remain a solid traditional marketing tactic. Marketing Collateral such as one-pagers and brochures are useful assets to utilize at in-person events.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62