Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands.

Digital Asset Management 122

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 122

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. New customers come to the site either from social media buzz and community outreach, or from the investment Thriftbooks has made in search engine optimization. “If The social buzz is helped by branding and packaging.

Loyalty 99

Loyalty eCommerce Buzz Paid Search Agency 99

Martech

MAY 12, 2022

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Buy here now.

Social Media 89

Social Media Peer-to-peer Media Work Management 89

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. Brands will use their big media ad spends as the basis for campaigns in the months ahead. It’s the latest edition of a tried-and-true American holiday — Super Bowl LVIII. The game is only the start.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 109

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. Social listening is using social media to find honest, relevant conversations people are having about your business, products and competition. If your goal is brand awareness, social media can provide a goldmine of data.

Social Media 135

Social Media Product Media Work Management 135

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? Wendy’s buzz-worthy sarcasm? And it works; when brands use social media to spotlight their personality, 45% of consumers say they feel more connected to them. Looking at clever uses of social media fuels inspiration for your company’s social presence.

Social Media 91

Social Media Media Brand Identity Branding 91

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Convince & Convert

JULY 30, 2015

They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. highlight to tweet).

Social Media 152

Social Media Analytics Campaigns Media 152

Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. As the social media landscape continues to evolve, so do the challenges faced by social media managers in terms of content creation and management.

Social Media 62

Social Media Work Management Tools Media 62

ClickZ

JANUARY 12, 2024

Understanding media performance in digital marketing is like navigating a maze that constantly changes. updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Zoominfo

NOVEMBER 29, 2023

Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers. Social Media Influence Leveraging social media is today’s primary channel for interacting with younger buyers to create buzz about your products.

Buy 130

Buy Generation Peer-to-peer B2B 130

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Parse.ly

JULY 7, 2022

It helps you see when an article is taking off and when there’s buzz around your stories. What’s creating the most buzz on social media? . Both types of analysis are essential for success for media companies. Tracking the buzz around a piece of content can help you put out any fires quickly. analytics platform. .

Analysis 52

Analysis Paid Search Agency Companies Media 52

GreenRope

APRIL 21, 2020

Generate Buzz on a Shoestring with These 8 DIY Marketing Tips. It can be challenging for everyone on staff to find enough time to do everything — including managing your company's online presence, even if you all share the social media burden. By Laura Gayle, Business Woman Guide. Start Filming. Blog It Out.

Buzz 52

Buzz Advertising Agencies Marketing Budget Tips 52

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Listening to Channel Partners.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. The post 4 New Year’s Resolutions for Media Publishers appeared first on LiveIntent Blog.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Marketing Insider Group

AUGUST 17, 2020

Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. Make specific announcements about this in your email communications and on social media. During the Event. Sponsors can offer winners some incentives.

Lead Scoring 354

Lead Scoring Lead Ranking Co-Registration Banners 354

Zoominfo

JANUARY 27, 2019

But, marketers can take a more active approach to generate positive buzz. Consider all review channels: From Yelp to Glassdoor to G2 Crowd, there are so many platforms your customers can use to leave reviews. Generate buzz on social media. But as simple as that sounds, generating buzz doesn’t happen by accident.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Marketing Craftmanship

NOVEMBER 22, 2023

Despite all the buzz regarding social media, that channel also falls short in terms of engagement, as most blog posts go unread. A fundamental marketing objective is to engage clients and prospects in a conversation regarding their specific needs and opportunities.

Newsletter 130

Newsletter B2B Thought Leadership B2B Thought Leadership 130

Buffer

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Social Media 98

Social Media Social Marketing Marketing & Strategy Marketing Strategy 98

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Email Marketing 124

Email Marketing Marketing AI Enterprise Management Work Management 124

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Act-On 110

Act-On Trends Paid Search Agency eCommerce 110

Buzz Marketing for Technology

FEBRUARY 2, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. We discussed ideas and tips for cracking the code on Omni-Channel marketing! This webinar was sponsored by Act-On.

Advertising Channels 100

Advertising Channels Brand Identity Branding Webinar Metrics 100

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Therefore, marketing to all your social media followers in the same way is ineffective.

Social Media 80

Social Media Social Marketing Media Buzz 80

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy? Attract more subscribers.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

SmartBug Media

JUNE 28, 2023

Through storytelling, media relations, and content creation, PR helps to differentiate a brand from its competitors and establish a strong brand identity. Generating Buzz Effective PR campaigns create buzz and excitement around a brand, drawing attention to its unique qualities and inspiring potential consumers to learn more.

PR 98

PR Brand Identity Branding Loyalty 98

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. All these digital features have now come to out-of-home.”

Advertising Agencies 119

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

Contently

FEBRUARY 28, 2023

The buzz of a bee. That’s 30x the average of other channels. You can use social media, email lists, or partnerships with other podcasts or media outlets. The rumble of traffic. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Buffer

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs. Social commerce is selling products directly within social media platforms.

Social Media 98

Social Media Rules Media Click Rate 98

Oktopost

NOVEMBER 14, 2023

In this episode, Solveig breaks down what storytelling means to her, the science of crafting a compelling story, and how to bring it to life through your content and social media marketing. You won’t want to miss Solveig’s thoughts on AI in content marketing today– stay until the very end for an insightful take.

Storytelling 75

Storytelling Buzz Youtube Social Media 75

Content Standard

JULY 2, 2019

Marketers perpetually debate which channel is more effective. Each channel brings its own strengths to a content marketing strategy. Social media serves as an ever-present online platform that builds brand identity and encourages conversation. Use Social Media to Build Your Email List (and Vice Versa).

Social Media 100

Social Media Email Marketing Social Marketing Paid Search Agency 100

SmartBug Media

JUNE 24, 2021

Social media has become an increasingly competitive space over the past few years, and captivating your audience’s attention while stirring conversations around your brand can be more difficult than ever. While considering social media for your company, it’s important to ask yourself, “Is my company seen as an industry leader?”

Social Media 52

Social Media Tips Media Paid Social Agency 52

Content4Demand

MAY 12, 2021

Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. But is there long-term value for B2B marketers and content strategists, or is this simply another channel we’re being forced into? The post Clubhouse: Just Another Social Media Fad? What Is Clubhouse, Exactly?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Marketing Insider Group

JUNE 22, 2020

It came about with a sustained flow of content tailored to each property’s target customers, delivered on a multitude of channels. Use data analytics to discover more about who they are, what problems they face, when and where they spend their time online, and keep listening on social media to learn what questions they have.

Content Marketing 259

Content Marketing Brand Identity Branding Marketing Agencies 2 259