Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Do you have a sophisticated social media presence? Click here to download!

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Closing substantial deals with large decision-making teams results in protracted sales cycles. The B2B buyer experience is more complex and time-consuming than that of B2C.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

FEBRUARY 3, 2022

Do you have a sophisticated social media presence? Then social marketing management and integration will be important. Is inbound marketing (social media, blogging, SEO ) more important than outbound (email)? Or increase revenue by increasing conversion at key stages in the buying cycle?

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Marketers know that in many cases digital transformation has shortened the buy cycle.

Work Management 110

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 110

KoMarketing Associates

AUGUST 6, 2019

Here are additional definitions from around the web: Ardath Albee & MLT Creative : “A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. How do they go about researching new solutions and vendor capabilities? Social Media Marketing and Advertising.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Biznology

DECEMBER 2, 2019

As business buying becomes more complex, with larger buying groups and longer buy cycles, marketers will continue to embrace the contributions they can make in market coverage, sales enablement and ABM. Voice search takes hold in B2B buying, for real. Provide them with logo merchandises to use and wear.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. It’s not your imagination: B2B buying cycles are getting longer and more complex. But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Zoominfo

DECEMBER 28, 2020

The most straightforward way to access buying signals data is through a third-party vendor. Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption. That includes gathering intel from social media posts and reviews.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Martech

SEPTEMBER 16, 2022

website, blog, social media). user-generated content, influencer content, media coverage, etc.). The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Owned : Content is produced by a business and published on its own channels (e.g.,

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

xiQ

JANUARY 30, 2023

This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

The Marketing Blender

APRIL 17, 2024

Be prepared to spend on brand visibility even when no one is in a buying cycle. It isn’t unusual for us to identify half a dozen previously unnoticed competitors that have high visibility online (where many purchasers go to research and select vendors).

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

eTrigue

DECEMBER 2, 2021

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

Inbox Insight

SEPTEMBER 10, 2020

They are buying more MarTech products than ever before, and they are constantly on the lookout for the next big thing. For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery. Social media. Customer experience.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But what has this got to do with social media? Everything! That is around 2.5

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Valasys

DECEMBER 5, 2019

According to Caroline Robertson, VP, Research Director at Forrester and B2B marketing trends for 2020 will revolve around buyers keeping their prime focuses on making the right decisions for their companies after they get an amalgamation of data from diverse sources including the vendors. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Influitive

AUGUST 3, 2015

And they’re using this power to independently narrow down vendors long before they reach out to salespeople. The study found that 80% of respondents were doing more research, and, as a result, 53% said the purchasing cycle had increased in length from the year prior. The answer: social proof marketing. Enlightened peer reviews.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Heinz Marketing

JUNE 7, 2019

As illustrated by Forbes , the top 4 ways millennials gather information includes product demos, 3rd party user reviews, free trials, and then the vendor or product’s website (in that order). Trust is key. Handling questions or issues honestly and directly makes a big difference in landing a deal with a millennial prospect.

Marketing Management 87

Marketing Management B2B Buyer Personas Demographics 87

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. B2B buyers are exploring a number of different channels when conducting vendor. Content Marketing. percent within the next five years.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

NuSpark Consulting

APRIL 29, 2017

Examine historical data to get the value of former “good” deals and the typical length of the buying cycles for each one. Account-based marketing makes this possible by enabling you to address the individual responsibilities of each contact persona you deal with during the buying cycle and highlight issues that are important to them.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

KoMarketing Associates

JANUARY 26, 2017

HIMSS is an annual conference that brings together health IT professionals, clinicians, executives, and vendors from around the world. In addition, I’ll be presenting on content creation and participating in a social media clinic. Session : Social Media Clinic. HIMSS 2017 – Feb 19th & 20th.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Sana Commerce

FEBRUARY 21, 2023

Personalization can happen anywhere your customers engage with your brand, products or services, such as on your company website, landing pages, web store(s), emails, printed materials, social media channels, marketplaces, your delivery services, etc. It also helps you, as vendor, to get to know your clients’ preferences better.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

ClickZ

OCTOBER 22, 2020

Social Media Today’s 2019 State of Marketing Automation survey revealed that two-thirds of marketers are currently using at least one type of marketing automation tool, while a Salesforce survey found that 67% of marketing leaders currently use a marketing automation platform. The global marketing automation software market was $2.4

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ViewPoint

MAY 7, 2013

Tony feels that, due to social media collaboration, even the standard labels for the players are becoming a bit outdated. Interestingly, in recent years even vendors and suppliers have increased in importance in the buying cycle because of the way buyers are now networked.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

Madison Logic

FEBRUARY 7, 2024

Resolution #2: Balance Personalization with Privacy Longer buying cycles and larger buying committees have increased buyer expectations around relevant and customized experiences. Personalization is no longer a nice touch—it’s a buyer demand.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

markempa

FEBRUARY 18, 2013

With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

The Effective Marketer

MARCH 22, 2012

Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

DealSignal

MAY 15, 2022

When used correctly, intent data can provide buying signals across tens of thousands of websites that will help your team prioritize qualified accounts that are active in a buying cycle, positioning you to be the first in line to make your pitch. Second-party Intent Data : Information collected by another company.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. and from a network of third-party Web sites.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Their CMO, Kathy Keim, understands that the volume of leads from these updates are less than other social media platforms.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Kaon

NOVEMBER 3, 2015

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Valasys

JANUARY 13, 2020

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Hubspot

JANUARY 5, 2023

There are hundreds of thousands of software vendors out there, and over 115,000 on G2. As a result, their buying preference has shifted to a self-service approach. In fact, 60% of buyers say that vendor sales aren't involved in their research phase, and 68% only involve sales at the last stage of the buyer's journey.

Top of Funnel 73

Top of Funnel Buyer's Journey SMB Peer-to-peer 73

Hubspot

APRIL 5, 2017

However, for the time poor (and that’s half the problem), here’s my top five take-outs of the talk: Clients contact agency suppliers much later in the buying process, many are 50-60% of the way into the buying cycle before they will even make contact with an agency. 50% of agency selection searches involve online research.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Ad Agencies Peer-to-peer 65

The Point

SEPTEMBER 9, 2014

The Rule of Seven harkens back to a day when the salesperson was in control, when buyers did little to no research before talking to vendors, and when marketing was simply a string of pitches extolling the virtues of a company’s product. They engage with sales people later in the buying process. They often know more than sales people.

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100