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New developments in B2B marketing list acquisition

Biznology

Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.

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Sales and Marketing: The technology behind CRM

markempa

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Now, according to Forrester analyst Lori Wizdo , two-thirds to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep. Defining CRM: Thoughts from three experts.

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The Unanswered Questions for Account Based Selling

LeanData

In Salesforce.com, leads come in as individuals, not accounts. Similarly, when marketing is nurturing leads which might be in target accounts, it’s no wonder that marketing programs may be out of sync with sales activities and the account’s buying cycle. Don’t they know that I have an active opportunity with that company.

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The Unanswered Questions for Account Based Selling

LeanData

In Salesforce.com, leads come in as individuals, not accounts. Similarly, when marketing is nurturing leads which might be in target accounts, it’s no wonder that marketing programs may be out of sync with sales activities and the account’s buying cycle. Don’t they know that I have an active opportunity with that company.