Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

seo.co

JULY 28, 2020

But what exactly is organic traffic, and how does it work in the context of SEO? In other words, you can make sure your visitors are within your target demographics and at the right phase of the buying cycle. Are you in the middle of an SEO campaign, and in need of more resources to achieve your goals? Source: Google.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Webbiquity

APRIL 18, 2024

B2B marketing automation doesn’t just do the heavy lifting, it also digs deep into data, giving you insights into what’s working and what’s not. Reduced costs: Automation reduces the need for manual efforts, cutting down on staffing costs and resource expenditures. What are the Benefits of B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B Sales 95

B2B Sales B2B Buying Cycle Sales Qualified Leads 95

ClickDimensions

NOVEMBER 17, 2020

Sales enablement helps sales teams capitalize on those opportunities by reducing friction throughout the buying cycle. By committing to this discipline, organizations ensure that sales reps have the resources they need to boost conversions and drive prospects through the buying cycle.

Buying Cycle 103

Buying Cycle Cross-Selling Buyer Personas Barriers 103

NuSpark Consulting

NOVEMBER 6, 2015

Again and again, prospects and clients tell us they have invested in marketing automation systems that they want to put to work. How can you possibly know what’s going on in the front end of the buying cycle when you’re not involved? What resources do they consult in these early buying phases? The result?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

ViewPoint

AUGUST 16, 2018

Often hot leads are really buying companies that have already been sold by another vendor. They’ve indicated they have a short buying cycle and they’re eager to talk, but what these buyers may be doing is validating a decision already made. Leads at every stage of the buying cycle are essential for a healthy pipeline.

Lead Scoring 136

Lead Scoring Lead Ranking Sales Qualified Leads Leads 136

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Zoominfo

AUGUST 24, 2022

Additionally, layering in intent and scoops to optimize targeting ensures that you are not wasting time and resources on leads and accounts that won’t turn into revenue or that aren’t at the right time in their buying cycle. But marketing, sales, and operations teams don’t work in cloud data warehouses.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Analytics Tools Work Management Marketing Management 130

Vision Edge Marketing

SEPTEMBER 22, 2020

Despite the continued emphasis and variety of approaches to accelerate the business-to-business (B2B) buying cycle, many organizations remain challenged. When the Marketing and Sales relationship is not working or not effective, growth is difficult to achieve. Invest your energy and resources into addressing these gaps.

Top of Funnel 169

Top of Funnel Planning Buying Cycle Work Management 169

Marketing Insider Group

NOVEMBER 26, 2019

While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Others pull together data from mobile, desktop, and even offline sources to make better predictions about where the customer is in the buying cycle. The only constant is change.

Trends 283

Trends Marketing AI Work Management Marketing Management 283

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Map Content to the Buying Cycle. The majority of reps struggle with this.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Martech

DECEMBER 11, 2023

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. Always on” doesn’t mean you’ll catch someone in a buying cycle. The only way out is for sales and marketing to work together.

Ideal Customer Profiles 114

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 114

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

BOP Design

OCTOBER 18, 2022

Again, working with an experienced website copywriter will ensure a smooth, structured process to keep you and your team on track. First, include a well-written and designed homepage, product or service pages, company information, educational resource pages, and information on the types of firms you work with or serve.

Design 107

Design Marketing Websites B2B Advertising Agencies 107

ClearVoice

DECEMBER 18, 2023

When articulated in ABM campaigns, the pain point “hungry” transforms into something more specific, such as “Hungry health-conscious employees who work in corporate offices that are looking for a quick snack from 2 pm to 3 pm.” Things are more complicated when targeting high-value accounts with multiple decision-makers in the buying process.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Launch Marketing

OCTOBER 5, 2022

Overall, marketing automation helps your organization better manage all B2B marketing efforts, saving time and resources. By listening to and understanding the pain points and needs of individual prospects, marketers are better able to keep them engaged throughout the buying cycle with the appropriate content and conversation points.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Work Management Marketing Management 118

Marketing Insider Group

SEPTEMBER 2, 2020

Through data that the CTO and tech platforms can provide, CMOs have greater insight into: Customer behavior and buying cycle predictions. Not only does marketing receive needed IT resources, but they’re also given the right data to inform future decisions. Engage with current employees to embody a positive work culture.

Advertising Agencies 340

Advertising Agencies Planning Paid Search Agency CMO 340

ViewPoint

AUGUST 9, 2016

They’ve indicated they have a short buying cycle and they’re eager to talk, but what these buyers may be doing is validating a decision already made. This is an advantageous position to be in—and one that leads to more deals closing and a reputation as the go-to resource in your category.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Demand 120

Contently

DECEMBER 6, 2022

When tying ROI to the content, choosing one touch point is the simplest way to show how your content marketing efforts worked. It’s also the easiest to explain to leadership how you arrived at your conclusion (that webinar worked!) without needing a wall with yarn, pins, and a pad of stickies.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

ANNUITAS

APRIL 10, 2023

This buzzword has been popularized in the past decade as a way to talk about how customers move through the buying cycle. It also allows you to personalize at scale by creating conversation tracks that cater to these distinct approaches — saving you valuable time and resources. What’s the Problem? The result?

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

Valasys

JULY 17, 2020

For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. Proper Evaluation and Allocation of Resources. Time and human resource management lie at the core of all B2B lead generation endeavors. Let’s Wrap Up.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Martech

SEPTEMBER 16, 2022

Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. Who uses or works with content marketing tools? The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Additional reading.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

The Point

DECEMBER 11, 2018

I may not be a market analyst, but from what I see working with our agency’s B2B clients , it seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction – what Geoffrey Moore calls the “chasm” – between early adopters and early majority. Ignoring the buying cycle.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

markempa

JANUARY 21, 2013

CEOs need to look at the economics of competitive market dialogue holistically, with Marketing and Sales working together to walk customers and prospects through the buying cycle as economically as possible. Invest in working smarter. Related Resources: Trade Show Follow-Up: 5 tips to optimize response.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Seismic

DECEMBER 18, 2023

Sales cycles include more stakeholders and touchpoints. As a result, buying cycles are complex and require sellers to be at the top of their game to engage with buyers and close deals. Amid these changes, go-to-market teams need to collaborate on initiatives, optimize processes, and work together to remain successful.

Effectiveness 59

Effectiveness Marketing Analytics Tools Marketing & Strategy Touchpoints 59

Contently

DECEMBER 3, 2020

By occupying valuable real estate on search engine results pages, content was not only driving traffic to their websites, but also improving brand recognition at the crucial research stage of the buying cycle. Forrester research tells us that executive buyers look at an average of 17 pieces of content before signing a contract.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Biznology

DECEMBER 28, 2016

Their goal, however, was not to reduce expenses, but to take resources that were tied up in maintaining fragmented and complex legacy systems and free them for use in expansion and innovation. On the IT front, Ford slashed the budget by a massive 30 percent. Nespresso’s digital initiatives have proven fruitful.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. By understanding the differences between organic traffic and paid traffic, you can make an informed decision about how to allocate your content marketing resources.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

ViewPoint

JANUARY 31, 2012

Buying cycles are getting longer with more touches happening before sales engagement. Buying processes are changing and involve unique decision models. Sales reps need to make the connection between unique buying processes and the value of leads. Buyers are relating differently with the use of Enterprise 2.0

Process 120

Process Work Management Lead Ranking Enterprise Management 120

Tomorrow People

MARCH 8, 2018

Start with the basics and work your way to content superstardom. It is more time consuming, more demanding and more of a drain on your resources. But how does it actually work? Three listening resources no business should be without. Your technical resources. What’s this content marketing strategy thing all about?

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Stevens & Tate

MARCH 11, 2021

This, in turn, makes it easier to build a real relationship with them, helping to drive them towards the conversion and closure stages of the buying cycle. Not only does marketing automation help free up resources, it makes your marketing efforts much more effective. So how exactly does it work? How effective?

Marketing Automation Services 80

Marketing Automation Services Lead Nurturing Marketing Automation Lead Scoring 80

The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. With segmented audiences and value-driven content, companies can directly target individuals with information and resources they will actually be interested in – sent right to their inbox.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

B2B Marketing Traction

APRIL 26, 2013

Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle. Buying cycle, you say? Yes, the buying cycle. Does your CRM system need work?

CRM 100

CRM Buying Cycle CMO Lead Gen 100

Marketing Insider Group

DECEMBER 17, 2019

And, this isn’t working anymore. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only. You don’t have to put a lot of time and resources into building a whole campaign around this tactic, either.

Tactics 272

Tactics B2B Marketing Work Management Planning 272

Conversica

JULY 4, 2022

A company that is more highly engaged with your content is likely further into the buying cycle than one that only has one or two stakeholders interacting with your brand. For this handoff to work effectively, the Sales organization structure, outreach tactics, and key metrics need to be well established. Team Organization.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Work Management Planning 52