Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases.    Lauren notes that another key macro trend is that sales cycles are longer in a down economy, a trending that is most likely consistent with other down economy cycles. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

MAY 8, 2011

Image via Wikipedia.   Devising content strategy and content marketing tactics is becoming predominantly about publishing content that meet buyer demand for knowledge in the early stages of the buying cycle.  Turn B2B Buying Into a Social Experience (buyerpersonainsights.com).   What’s going on? . 

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. I say this even after discounting ITSMA’s recent research showing that marketers don’t see social media as being very effective components in their marketing strategies. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Tony Zambito

MARCH 4, 2012

Image via Wikipedia. By modeling buyers, buying scenarios, buyer experience, and decision journeys, B2B executives can then map strategy as well as tactical marketing and sales activities that enable them to connect with B2B buyers on a relational level. Focus On The Total Brand and Buyer Experience.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. Ease of Research : The buyer finds easily accessible research content that advances the knowledge needed to support goals. One of the most fundamental concepts in economics is that of supply and demand. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   Buyer Experience Innovation pays particular attention to the customer acquisition aspects of the B2B buyer experience cycles and how companies can embrace design thinking to create innovative buyer experiences.  B2B market CEO’s must feel a little like the great explorer’s of our time. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). The algorithm looks at words before & after entities & context pre-trained on Wikipedia & is essentially bi-directional in nature.

SEO 59

SEO Practices Google Brand Identity 59

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. A library of content assets.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Tony Zambito

JUNE 26, 2011

Image via Wikipedia.   What we do know is that B2B buyers are demanding more social experiences in their buying processes.   The Research Methods of Social Buyerology (buyerpersonainsights.com).    To date, it appears that many of the efforts to reach buyers remain tactical in nature. 

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    Buyers are asking for better experiences and better solutions.    For the past thirty to forty years, sales have focused on relationship building, methodology, and processes. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia. Every once in a while, you have to admit you just didn’t get it right.    My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Not because of what I had to say but because I made it difficult to understand. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

seo.co

FEBRUARY 10, 2022

When you’re first starting out, most of your goals will be speculative, or based on preliminary forms of research like market research or competitive research. How can analysis help you figure out what goals you want to set? When you’re setting goals to measure and analyze, you’ll want to keep some important criteria in mind.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

B2B Marketing Zone Posts

JUNE 9, 2010

The Edelman Trust research has been most interesting in the last few years due to the global economic climate, and the lost of trust in institutions from governments, to financial. Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy - Buyer Persona Insights , May 11, 2010 Image via Wikipedia.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. Rules Have Changed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40