Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Role of Content in Alleviating ABM Pain Points The success of your ABM campaign banks on the quality and relevance of your marketing content.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Industrial Marketing Today

JUNE 19, 2010

What marketing content you serve at each phase of the buying cycle also matters. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

DealSignal

APRIL 27, 2023

It consists of behavioral signals such as site visits, webinar attendance, email click-throughs, and downloads. Boosting the buying cycle The use of downstream intent data can accelerate the buying cycle by enabling brands to score, segment, and prioritize accounts based on recent behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Adobe Experience Cloud Blog

JUNE 26, 2014

Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Companies who are doing ‘the relevance thing’ well aren’t in the majority. Relevance is the New Game in Town. Instead of a numbers game, it’s now a relevance game. But the simple truth?

Relevance 48

Relevance Lead Scoring Lead Ranking Copywriting 48

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Definitely not.” In the later stages, supplier Web sites and catalogs are the most important information sources.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

MAY 18, 2020

Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. Guest star on webinars and podcasts: Your SMEs will make perfect guests for your webinar or a partner’s. Podcasts are another vehicle for getting heard.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

PureB2B

MAY 30, 2022

Inbound Sales Prospecting with Blogging, Whitepapers, & Webinars. For example, creating high-quality blog posts, whitepapers, or webinars are great ways to engage with decision-makers. For example, creating high-quality blog posts, whitepapers, or webinars are great ways to engage with decision-makers. Leadiro is for you.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Zoominfo

DECEMBER 28, 2020

The team that swoops in and provides the buyer with perfectly timed, relevant content is one step ahead of the competition’s clunkier buying process. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. How Do You Access Buyer Intent Data?

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix. What happens after the webinar?

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Valasys

JULY 17, 2020

Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users. Leaders can also host webinars and meetings to fuel their lead generation efforts by speaking directly to the potential and existing customers.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

6sense

NOVEMBER 24, 2021

Today, we’re serving up Part 2 of important highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. The webinar goes in depth into what matters most for launching an effective ABM program and provides actionable tips for sales and marketing teams. Take a closer look at the webinar here.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Tips Top of Funnel 62

ANNUITAS

JULY 2, 2020

If you’re interested in learning more about these specific challenges and more facing the entire financial services industry, I recommend watching this webinar. This is probably something that you’ve already started to do, but make sure you’re adding new content strategically and updating relevant content regularly.

Demand 130

Demand Buy Work Management Process 130

Only B2B

NOVEMBER 15, 2021

Subscribers, email sign up, and social media followers, for example, may all be found in many types of material, such as: Whitepapers and video series for training Expertise interviews on important subjects Ebooks Blogs Webinars Newsletters Case Studies Corporate Decks. Multichannel Marketing. Source: Salesforce.

Lead Ranking 118

Lead Ranking Marketing Qualified Leads MQL Work Management 118

NuSpark Consulting

APRIL 29, 2017

Examine historical data to get the value of former “good” deals and the typical length of the buying cycles for each one. Account-based marketing makes this possible by enabling you to address the individual responsibilities of each contact persona you deal with during the buying cycle and highlight issues that are important to them.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Exo B2B

SEPTEMBER 5, 2023

These e-mails maintain contact, educate the potential customer (prospect) and, if correctly parameterized, enable the salesperson to follow his or her progress through the buying cycle. It enables B2B marketing representatives to remain relevant, competitive and bring real added value to their customers.

B2B 52

B2B B2B Sales Multi-Channel Ad Exchange 52

Hubspot

JULY 6, 2011

Please join us for a joint Volusion and HubSpot webinar on Thursday, July 7th at 4 PM ET! The answer is simple: Leverage the customer buying cycle. What’s the buying cycle, you ask? 5 Stages of the Customer Buying Cycle. Free Webinar: How to Market in the Ecommerce Funnel.

Buying Cycle 28

Buying Cycle Top of Funnel Buy Ideal Customer Profiles 28

Madison Logic

FEBRUARY 7, 2024

Resolution #2: Balance Personalization with Privacy Longer buying cycles and larger buying committees have increased buyer expectations around relevant and customized experiences. It is something that must live cohesively with your personalization efforts and factor into making your content and messaging more relevant.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Valasys

JULY 14, 2020

You need to understand and prioritize their pain-points and preferences at each stage of their buying cycles. You can use a sales funnel tool to customize your website pages, form, or webinars according to your requirements in no time. Now the question is: how does that happen? Your prospective customers have needs.

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Madison Logic

JULY 20, 2023

Accounting for Hidden Members Buying committees typically include various roles, seniority levels, and departments that each contribute their own insights and goals when making a purchase decision. LinkedIn finds that 75% of B2B buyers use social media to make a buying decision, with 50% using LinkedIn as a trusted source.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Lattice

MAY 24, 2016

The engine also now features real-time scoring so you can instantly prioritize your accounts and contacts based on fit (how likely is that account to do business with me) and behavior (where is the account in the buying cycle based on the behavior of the different contacts in that account). for all key buyers at your target accounts.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Avitage

JUNE 15, 2012

Buyers want relevant and actionable content that enables them to turn big ideas into operating realities. Turning those big ideas into relevant actionable content to meet the buyers’ expectations isn’t what they do. They understand the need for relevant actionable content, how to develop it, and the best ways to deliver it.

Thought Leadership 120

Thought Leadership B2B Thought Leadership Deliverability Buying Cycle 120

Adobe Experience Cloud Blog

APRIL 22, 2013

Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. In this blog, discover the who, what, when, how and why of lead nurturing through webinars and videos so you can take your buyers on a more engaging (and fun) journey. Follow Kathryn on Twitter at @KKilner.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Martech

MARCH 18, 2022

How to prove the benefits of webinars with engagement data : Here are some ways brands can prove the effectiveness of webinars. 3 ways to deliver more relevant customer experiences : How marketers can build a better customer experience strategy using a CDP.

Conference 121

Conference CMS Development Digital Asset Management Marketing Automation Services 121

Marketing Insider Group

AUGUST 19, 2015

Often, that content is a white paper, eBook, webinar or a newsletter. Have CTAs Mirror The Buying Cycle – Different offers appeal to people who are in different stages of their buying cycle. On your home page, include a CTA for all stages of your prospect’s buying cycle. Clear the decks!

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Planning Microsite Social Marketing 120

Content4Demand

OCTOBER 6, 2021

In defense of marketing teams, we had no idea how to 1) understand which accounts were in a buying cycle; 2) make sense of engagement activity, such as a prospect downloading content or attending a webinar; and 3) determine the best time to engage an account. This challenge is as old as time.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Exo B2B

AUGUST 20, 2020

Alongside the traditional webinars, we have seen the explosion, since the beginning of the pandemic, of interactive conferences and meetings on Zoom, Teams, Skype and especially, Facebook LIVE. How many of you have downloaded a webinar since the beginning of the crisis? How many LIVE lectures have you watched?

Conference 52

Conference Skype Content Webinar Metrics 52

Martech

MARCH 18, 2022

How to prove the benefits of webinars with engagement data : Here are some ways brands can prove the effectiveness of webinars. 3 ways to deliver more relevant customer experiences : How marketers can build a better customer experience strategy using a CDP.

Conference 108

Conference CMS Development Digital Asset Management Marketing Automation Services 108

Adobe Experience Cloud Blog

JUNE 24, 2019

Large, high-dollar transactions are complex sales with multiple decision makers and long buying cycles. Most companies nurture their customer relationships with generic emails, webinar invitations, and whitepapers. AI-driven dynamic content can make a visit to your website a unique and highly relevant experience.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

ClickDimensions

JULY 11, 2019

For example, if a hot lead is defined in part as someone who downloads two pieces of content, but sales finds over time that those prospects aren’t quite ready to buy until they also register for a webinar, lead scores and marketing activities – perhaps offering more webinars – can be adjusted. Lead Nurturing.

Lead Ranking 65

Lead Ranking Lead Scoring Generation Leads 65

SalesIntel

JULY 30, 2021

Upcoming Events: How Data Can Drive Relevancy at Scale. In order to create highly targeted, relevant campaigns that will drive your revenue, your data has to be accurate and systematized. Register for the Webinar. Try Our Data for Free. Join us for this tactical session where Mark Shalinsky PhD.,

Sales Management 52

Sales Management Top of Funnel Webinar Metrics Digital Marketing Funnels 52

Valasys

OCTOBER 15, 2018

The value of each lead is generally characterized by the amount of interest shown by that lead in the company or the stage they are at in the buying cycle. Determine the ideal target – Using relevant information, create your target buyer profile. This includes watching webinars, visiting any of the web pages, etc.

Lead Scoring 75

Lead Scoring Lead Ranking Sales Qualified Leads Leads 75