A Deep Dive Into Two Examples Of Predictive Marketing

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The score is based on the quantity and quality of touchpoints. Account-engagement scoring is an algorithm built with touchpoints data. A touchpoint is simply a marketing interaction like a web visit, form fill, phone conversation, or email click. Touchpoints in aggregation carry patterns and signals, one of which is whether an account is likely to close or not. Marketing Touchpoints Are The Building Blocks For Predictive Marketing.