Varicent

SEPTEMBER 14, 2020

Are these accounts in a buying cycle now, not now, or never? Account engagement Account engagement measures the frequency and recency of activities to those leads within an account. Expand reach (Account #3) You have good engagement with a small amount of leads, and you need to develop access to the rest of the buying team.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Ranking Ad Frequency 52

B2B Marketing Analytics

AUGUST 31, 2021

For the marketing teams, it is critical to have an engaging and relevant nurture strategy customized for different persona who are in different phases of the buying cycle from awareness, consideration, preference to purchase. Analyzing the frequency and recency of the engagements together is a strong indicator of qualification.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

ClickZ

JUNE 26, 2019

You should be tracking and maximizing the purchase experience at each and every stage of the customer buying cycle. We recommend that our clients use a tool that can look at the recency, frequency, and monetary value of user actions within their apps. Reactivate : Where you win back those who’ve dropped off or opted out.

Work Management 96

Work Management Mobile Marketing Analysis SMS 96

Martech

AUGUST 7, 2023

It’s essential to understand your regular buying cycle — how often people buy, whether they repurchase at similar intervals but only at certain times of the year and other variables. If your normal buying cycle is 60 days, these could be customers whose last purchase was a few days on either side of that cycle.

Budget Programs 87

Budget Programs A/B testing Buying Cycle Email Marketing 87

Choozle

SEPTEMBER 20, 2021

Last year, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people last year, the car-buying experience shifted to be almost exclusively online. It curates targetable audiences based on their previous online searches and intent.

Marketing & Strategy 55

Marketing & Strategy Marketing Strategy Top of Funnel Tips 55

Adobe Experience Cloud Blog

DECEMBER 20, 2010

This means you need to create and leverage your lead nurturing strategy using multi-touch, multi offer lead nurturing campaigns to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Concurrently, you should attempt to identify the qualified, sales-ready opportunities.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Terminus

APRIL 3, 2019

That means that the recency of the data – and your ability to action it quicker than your competitors – is a core part of what makes it valuable. When intent signals the beginning of a buying cycle, Terminus triggers awareness campaigns across display and social networks. Second, acting on that signal quickly.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30