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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

Actually, in the B2B world, as explained in Geoffrey Moore’s classic book Crossing the Chasm , a small segment of the market is made up of technologists—people on the leading edge of new technology adoption who really are interested in the product itself, the application code or the electronic components. Multiple Users / Stakeholders.

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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

9 Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. I asked him how long it would take the prospect to lead the headline of the blog post. One or maybe 2 seconds”, he replied. It’s about THEM.