markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The more you can humanize your lead follow-up the better. Serve them.

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Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

markempa

MARCH 2, 2017

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Three Lead Generation Stages You Need to Nurture. Let me explain.

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Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

ANNUITAS

JANUARY 28, 2014

According to The 2014 Marketing Score Report by PR 20/20 “Organizations are missing opportunities to generate and nurture leads due to enormous gaps in their content marketing programs.”. Demand Generation content offers and buyer dialogue logic must be substantive and support the end-to-end buying process.

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Demand Generation Lead Ranking Demand Marketing Strategy 100

ANNUITAS

OCTOBER 6, 2010

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Kaon

JUNE 26, 2019

Industry leading speakers at the seminars included: Sarilyn Johnson-Carter, Director of Sales at Bio-Rad Laboratories. Further through the buying cycle, the sales reps refer to the application and share links with their customers; it provides them with an easy touch point.

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Digital Transformation Trade Show Work Management Lead Ranking 100

Marketing Insider Group

JANUARY 9, 2024

Value is imperative in today’s B2B marketplace. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. The goal of lead nurturing is to help potential customers on their buying journey.

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Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Conversica

SEPTEMBER 6, 2018

Quality lead generation is more than driving traffic to your website. As you begin to see more visitors hit your site, lead qualification becomes more important. High-quality leads mean that your sales reps spend time with the right prospects, and sales management can develop accurate forecasts.

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Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 40