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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ?

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SMB Marketing Automation: Getting Started with Content Strategy

NuSpark Consulting

I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. Otherwise why do you have marketing automation?

SMB 100
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Marketing Automation Trends for 2010

LeadSloth

Matthew Quinlan , VP Field Operations, Loopfuse. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Jeff Pedowitz , President and CEO, The Pedowitz Group.