Webbiquity

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B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know

Webbiquity

The amount of research and comparison done before making a purchase decision is also often much greater in business contexts due to a need to make an informed choice with long-term implications. Buying Cycle In B2C marketing, the purchase decision is often made quickly by an individual looking to satisfy a specific need or desire.

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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. Customers, competitors, and other people with expertise in a given area even if they “had no dog in the fight&# became new information sources for prospective buyers.

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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Sales teams are in the best position to inform marketers of the language prospects are using, while marketers are best able to create and develop messaging that takes the language into consideration. Map Content to the Buying Cycle. This helps to build trust as customers value organizations that share information.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

The Information to Develop a Clear Strategy. A proper social media audit will provide all the information you need to develop a clear strategy and goals for the future. Take Dacia , which after looking at previous data, decided to start using targeted boosted posts based on where users were in the buying cycle.

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

It’s not your imagination: B2B buying cycles are getting longer and more complex. Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%). Business2Community ).

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How to do Lead Nurturing Right

Webbiquity

Also, it’s available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously. The guide itself is well-researched, clearly written and highly practical.