Tony Zambito
MARCH 24, 2010
Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation. Tags: buyer insight Buyer Personas Buying Cycle Scenarios buying process Customer Insight innovation Marketing Personas Sales Strategy. best practices.
Tony Zambito
NOVEMBER 1, 2015
Personas can be insightful and informative towards decisions on designing user experiences, customer experiences, formulating marketing strategies, developing sales enablement programs, and devising content strategies. Thus, making it even more difficult to foster customer-centric marketing. Many of which are inside-out versus outside-in.
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Tony Zambito
MAY 12, 2011
Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. What do these new buying cycles look like?
Tony Zambito
SEPTEMBER 8, 2010
Static View of Buying Cycle : For many years, we have conditioned ourselves to look at the buying cycle one dimensionally and through the prism of the seller only. I also look forward to sharing innovative strategies and tools that have proven to be effective in shaping the buyer experience.
Tony Zambito
MAY 1, 2011
However, trending information clearly points to the fact that sales reps are having a hard time making contact with buyers and don’t get involved until much later in the buying cycle. I’m afraid that the “future” is much nearer then we think at the moment.
Tony Zambito
APRIL 17, 2011
One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy. We are interacting with buyers who are becoming more knowledgeable and sophisticated with each cycle of new technologies introduced. .
Tony Zambito
APRIL 2, 2008
On one hand, there is voluminous information available to research solutions. Brian talks about how sales professionals can add value to the buying process by not being information providers but information filters who help the buyer to navigate the information overload.
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