Biznology

OCTOBER 23, 2019

The most effective email marketing engages customers with the right messages as they move through the buying cycle. They reinforce that the customer made a good decision and provide a great time to solicit additional information or suggest future engagement options. Helpful Information. Email Marketing Strategies.

Automation 99

Automation Marketing Automation Services Trigger Marketing Work Management 99

Biznology

MAY 23, 2016

Organically engaging means engaging meaningfully at every opportunity: from the beginning of the buying cycle, through the purchase, and on to post-sale support. Tools like social media and email marketing make this easier than it’s ever been, assuming you stick to informing and entertaining rather than selling and marketing.

Paid Search Agency 126

Paid Search Agency Content Marketing Buying Cycle Content 126

Biznology

JUNE 22, 2016

But when it comes to the process of making business decisions, people would first invest a couple of short minutes watching an online business video, like a business profile video, a product marketing video, or an animated explainer video, before they invest more time reading… which usually occurs deeper into the buying cycle.

Top of Funnel 150

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 150

Biznology

NOVEMBER 15, 2012

Rather, it’s where your prospect is in his or her buying cycle. These are two very different mindsets and two very different sets of information those prospects are likely to be looking for. Content created specifically for particular stages in the buying cycle can tell you about your prospects and where they are.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Biznology

JULY 29, 2015

In this free 30-minute Biznology® webinar, Andrew outlines the key elements of every successful marketing-savvy website, including how to establish credibility, reach varied audience segments, appeal to prospects at every stage of the buying cycle, and build relationships over time. He views his primary goal as encouraging engagement.

Marketing Websites 80

Marketing Websites Buying Cycle Webinar Metrics Social Media 80

Biznology

FEBRUARY 17, 2016

Walk Prospects Through the Buying Cycle. With all your content, not just your newly discussed trove of content, be sure you are adapting so that you have items of interest to prospects at all points along the buying journey. Not all of that information even needs to be on your site.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Biznology

AUGUST 10, 2015

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. Including video content into your buyers’ journey will build business value at every stage of the buying cycle. Like this post?

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Biznology

SEPTEMBER 15, 2014

That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information. CTAs are frequently talked about purely from a design standpoint: how big is the button that says “Buy Now,” and what color is it?

Content Marketing 80

Content Marketing Planning Top of Funnel Content 80

Biznology

OCTOBER 24, 2013

As simple as it sounds, you must keep the buying cycles in mind for various buyer types. If enterprise leads convert early on in the cycle, your top-of-the-funnel content should be as compelling as possible. You can do so with the following content: General information blogs. How-to videos. Endorsement. Press releases.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Biznology

FEBRUARY 27, 2012

When people are looking for information and researching products and services, they turn to the Internet. A well-rounded marketing strategy will attract different audience members who are in different stages of the buying cycle. People are constantly using the Internet. More specifically, they turn to the search engines.

SEO 80

SEO Marketing Strategy Marketing & Strategy Internet Marketing 80

Biznology

JANUARY 23, 2013

Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

AUGUST 19, 2015

But what happens after an individual visits a booth, and has their badge scanned or their information recorded in some other way by the exhibitor? But the actual amount of qualifying information is usually not satisfactory to sort the potential leads from the unlikely leads. This is closely followed by branding and customer engagement.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. They show how content marketing drives ROI with B2B businesses who: Know their audience. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Enterprise Management Studies 80

Biznology

MARCH 6, 2013

They nurture clients in every stage of the buying cycle with their content. When we can find whatever information we need on whatever topic interests us, we stop passively accepting the information we consume. Accepting that fact means accepting: They attract prospects through the content they publish.

SEO 80

SEO Terms and Conditions Paid Search Agency Marketing & Strategy 80

Biznology

MARCH 28, 2013

And it works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions. SEO and SEM, which will pull them to your site and your content when prospects are looking for particular information.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80