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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

9 Search Marketing Tips for Effective B2B Lead Generation. So I decided to focus next on search marketing as Part Three in the Back-to-School B2B Primer series. HERE ARE 9 SEARCH MARKETING TIPS FOR EFFECTIVE B2B LEAD GENERATION: UNDERSTAND THE NEW RULES OF RESEARCH.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Tweet Is your company website not doing its job — i.e. generating leads and sales? I asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Go open your website. This tells the search engines it’s important.

Include video content in your buyers’ journey

Biznology

Websites with digital video content convert new business opportunities at 2x the rate of sites that don’t. Websites with business video content marketing need 37% less site visitors to reach the same marketing objective. Video FAQs that answer common buyer questions.

7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? In short, yes, there are plenty of other ways to house content on your website (and if you're a HubSpot customer, making an addition to your navigation is simple)!

How to Make Your B2B Content Marketing More Successful

Modern B2B Marketing

Not only do people gravitate to different types of content depending on their consumption preferences, they tend to seek out certain content types depending on where they are in the buying cycle.

FAQ 18

The Top 8 Priorities for Any One-Man Marketing Team

Hubspot

Because it’s not time-sensitive, search engines will continue to drive traffic to evergreen posts, helping to drive leads long after you hit publish. Consider the stage in the sales cycle visitors are most likely to be in.

101 Signs You're an Inbound Marketer

Hubspot

You don’t know whether to laugh or cry when you encounter a website that is built in FLASH. You know search engines can't be gamed, but gosh darn it -- you still try! You’re a little bit embarrassed to even *suggest* increasing your paid search or display ad budget.

FAQ 11

The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. Her website is Ten Ton Marketing. What is the next logical step in the buying process?

SME 2

The Pros and Cons of Form-Free Content (And Which to Choose)

Hubspot

Better SEO: Typically, marketers don't search engine optimize gated content, since the goal is visitor-to-lead conversion, not SEO ranking. But if you publish more form-free content, you'll have more keyword-optimized indexed pages that can appear in search engine results pages.

Content SEO

delicious b2bmarketing

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. How many pages are actually getting indexed and included in SERPs by search engines?

The White Paper Question: To Gate or Not To Gate?

Ambal's Amusings

One example of the power of free distribution is a white paper from Ad Age called “ Shiny New Things ”, addressing the issue of early adopters in the digital product life cycle. "Create ungated content to generate awareness early in the buying cycle" Michele Linn's Bio.

FAQ 2

How to enhance information absorption for your white paper?

Ambal's Amusings

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. Her website is Ten Ton Marketing. White Paper FAQs.

ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Gordon Graham. Website ThatWhitePaperGuy. Her website is Ten Ton Marketing. White Paper FAQs.

FAQ 2

Best of 2008: Web & SEO Copywriting

WebMarketCentral

Seven Building Blocks of a Destination Website: #6 Voice by Search Engine Guide The prolofic Stoney deGeyter explains how voice gives your website a unique personality, the different types of voice and examples of each: humorous, thoughtful, down-to-earth and others.