Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Ambal's Amusings

MAY 17, 2010

Why should you engage prospects consistently across the complete buying cycle? " Ardath Albee helps her clients create customer-focused eMarketing strategies that generate more sales-ready. " Marketers will employ nurturing programs across the entirety of buying cycles to fuel pipeline momentum.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Ambal's Amusings

MAY 12, 2010

Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation. eMarketing Strategies for the Complex Sale. Stephanie Tilton's Marketing Action for 2010.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Ambal's Amusings

APRIL 21, 2010

Conduct an audit to determine nature and effectiveness of content marketing assets vis-à-vis purchase influencers and points in the buying cycle. While automation providers have tools and insights on best practices, use outside counsel to help analyze and configure lead nurturing processes tailored to you. Fill the holes.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B buying cycles are lengthening. This means that marketers must keep their prospects’ attention for longer periods of time as they traverse the steps of their internal buying process. Ardath Albee's Tip. Maria Pergolino.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. eMarketing Strategies for the Complex Sale. Brad Geddes.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ambal's Amusings

MAY 27, 2010

What kind of content is most useful in each phase of the B2B marketing cycle? " Match Content to the Buying Process " Ardath Albee's Bio. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Matching Content to the Buying Process is the Determining Factor for Content Development.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100