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Leveraging digital for customer-focused insights

Biznology

Once there, they can engage with product and service content designed specifically for each point in the buying cycle. The data can also be used to identify where customers are finding this information now and whether your company has the “right to win” those terms organically. Diving deeper with intent modeling.

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Boosting B2B Success: The Power of Sales Enablement During Challenging Times

Heinz Marketing

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. It aims to enhance sales productivity, win rates, and revenue by equipping sales teams with the right information and support.

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3 reasons to avoid Accelerated Mobile Pages (AMPs)

Biznology

You might consider AMP for informational blogs, wikis, or other static help documentation. In the simplest possible terms, tracking users through their information journeys is about matching their cookies to your pixels. In short, AMP pages are a non-starter for our marketing site. Not that AMPs are always a bad user experience.

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How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be used?

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

The Information to Develop a Clear Strategy. A proper social media audit will provide all the information you need to develop a clear strategy and goals for the future. Flexibility and responsiveness are important, but a documented strategy is critical in establishing overall practices and objectives. Conclusion.

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Buying Journeys vs Prospect Experience: Why the Difference is Critical

Heinz Marketing

The process (from first looking at listings to signing closing documents) typically takes many months, and you’re going to have to live with the result (literally) typically for a long time. For considered purchases, most of your time with prospects is NOT in an active buying cycle. Same with vehicles.

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Setting Realistic Go-to-Market Revenue Targets for Year One

SmartBug Media

No one has to guess about how to get the product to market—it’s all there in your document. If you identify their market shares and gaps, you can capitalize on that information to strengthen your own launch—plus, you’ll get a better idea of the existing demand for what you’re selling.