5 Reasons Why Marketing and Sales Technology Just Won’t Work
SEPTEMBER 7, 2010
Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process. This company had invested in sound technology platforms, but in the words of the marketing manager, “they just weren’t working.”. A new cycle of inefficiency. I’m amazed at the number of organizations that buy off on technology without any forethought or planning with regard to the people part of the equation.