Remove Buying Cycle Remove De-duplication Remove Lead Management Remove Validation

5 Reasons Why Marketing and Sales Technology Just Won’t Work


Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    This company had invested in sound technology platforms, but in the words of the marketing manager, “they just weren’t working.”.   A new cycle of inefficiency. I’m amazed at the number of organizations that buy off on technology without any forethought or planning with regard to the people part of the equation.