ANNUITAS

OCTOBER 6, 2010

If you are one of those who are looking to develop lead nurturing as part of your marketing strategy, but you just don’t know where to start, here are 5 things you need to consider before you launch. Define Your Buyer Profiles & Buying Cycle. Make sure you define a process for how data is compiled , segmented, and de-duped.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Adobe Experience Cloud Blog

MARCH 20, 2013

by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Marketing automation without a lead process is just like that… navigating without a map in the hopes of getting to the right place. What is their typical sales cycle?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48