Remove Buying Cycle Remove Customer Remove Psychographic Remove ROMI

How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones. Make Customer “the King”: .

Benefits of Content Personalization for B2B Marketers

Valasys

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Customer experience is the new marketing.”. Prologue.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions.

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. He added that because of the customers switching on to the cloud-based platforms, piles of transactional data is generated. Prelude.

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

How to Optimize the Cost of B2B Marketing

Valasys

According to Daniel David, Manager, Digital Corporate Communications at Fuji Xerox: “It is about stepping out of the traditional B2B mindset and seeing your customers as people who live within the digital space as ‘customers’ as well. B2B buying has always been a tricky proposition.

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21 Steps to be Successful in B2B eCommerce

Valasys

The end-customer making the purchase is doing so on behalf of an organization.”. With the proliferation of technology and the internet of things (IOT), the researching methodologies of customers have evolved. Empower customers to change the dynamics of B2B eCommerce.

Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

Valasys

Emails are used by the businesses to keep their loyal customers informed about the latest developments in the marketplace, as well as, in some specific products or services that the marketers might be interested in. Engage Customers with Consent-based Email Marketing : . Prologue.

5 Imperatives of B2B Content Marketing

Valasys

The marketers need to optimize the return on their marketing investments (ROMI) to generate maximum business profitability. Omnichannel content strategies encompass multichannel sales approaches that have been optimized to provide customers with a holistic & 360-degree shopping experience.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. Software for recognizing emotions have found use in sales, marketing & other vital departments resonating with customer care. Introduction.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Prologue.

WOMM 52

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Prelude.

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. rather than buying from those having a rating near the optimum of 5.0

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