How Intent Data Analysis Helps B2B Companies Boost ROI
Valasys
MAY 3, 2019
Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.
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