cross-sell recency Buying Cycle Related Topics 
Varicent
SEPTEMBER 14, 2020
What is Account-Based Selling? Account-based selling is a coordinated strategy taken on mainly by Marketing, Sales, and Customer Success to target a number of high-value accounts by using a multi-touch, multi-channel strategy approach. Are these accounts in a buying cycle now, not now, or never?
Martech
AUGUST 7, 2023
It’s essential to understand your regular buying cycle — how often people buy, whether they repurchase at similar intervals but only at certain times of the year and other variables. If your normal buying cycle is 60 days, these could be customers whose last purchase was a few days on either side of that cycle.
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Adobe Experience Cloud Blog
DECEMBER 20, 2010
This means you need to create and leverage your lead nurturing strategy using multi-touch, multi offer lead nurturing campaigns to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Use marketing automation to upsell, cross-sell, and resell your existing customers.
Adobe Experience Cloud Blog
JULY 12, 2010
Sell the right product to the right customer. Cross sell to purchases of a specific product. Customer Value Segmentation - Most advanced type of segmentations that looks at the revenue, frequency, and recency of behaviors and purchases of customers for segmentation. Buying Expensive. Buying More but Paying less.
Hubspot
MAY 28, 2012
In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. This type of cross-channel nurturing can incorporate mobile and social media.
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