Technographic Data: What is it, and why should you be using it?
PureB2B
MAY 30, 2022
Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. Technographics can nullify this wasted time by ensuring that salespeople spend their time selling rather than finding people to sell to. Why You Should Care About Technographics? You adapt, or you perish.
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