Remove Buying Cycle Remove CPO Remove Validation Remove Vendor

Cut Through the Confusion and Successfully Move Buying Groups Through Your Account-Based Marketing Programs


By now, every B2B seller has heard how identifying and influencing buying groups is critical to effective Account-Based Marketing and B2B sales strategies. The idea of buying groups – teams of executives and key influencers who evaluate and make large purchase decisions within an account – grabbed headlines a couple years ago when SiriusDecisions rebranded its authoritative waterfall methodology to center on the concept, which it calls Demand Units.

CPO 10