Remove Buying Cycle Remove Content Remove Google Remove Relevance

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. intended audience, buy cycle state).

Is Author Rank Really Relevant?

Hubspot

By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Create relevant content.

Trending Sources

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

Statistics from the Consumer Executive Board show that buyers are typically 2/3 of their way into the buying cycle before they even engage with a company they would potentially buy from. UNDERSTAND THE ANIMALS IN THE GOOGLE ZOO.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle.

How to Please Google in a Post-Hummingbird World

Hubspot

Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. So what does it mean to produce quality content?

The B2B Content Marketing ROI You Should Care About.

Sales Engine

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. What are their roles and what is their buying process?)

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The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

Mark: In your book Optimize you stated that, “Content is not just King, it’s the Kingdom.” Lee Odden : Solving marketing problems in terms of the attraction, engagement and conversion is all still very centered around content and strategic content creation.

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15 B2B case studies show how content marketing drives ROI

Biznology

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses.

The Most Important Changes to Google AdWords in 2013

Hubspot

Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. Google matches an ad to the device being used to perform the search, giving much-needed user context to ads.

31 Easy Ideas To Create Content Your Customers Want

B2B Marketing Insider

We have already established that content marketing is seen as important but marketers have been slow to act. We need more than just content, we need to ignite our employees to create great content that moves our prospects to the next stage in the buying cycle.

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy.

The Problem With The Story You Are Telling

ANNUITAS

We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story.

SMB Marketing Automation: Getting Started with Content Strategy

NuSpark

Overcoming lack of understanding, resources, and content . The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with. Content Plan.

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. Content for Brand Development Blog writing can be an important way to develop brand awareness.

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. You can leverage existing content like PowerPoint files.

5 Traits of Great Marketing Content

Marketing Action

Which means you’d better have great content. Doing this well – including making your content available when, where, and how prospects want it – positions you to more effectively walk them through the buying process and close more sales. So what does great content look like?

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

The Problem With The Story You Are Telling

ANNUITAS

Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story.

Marketing in a Downturn Part 2: Content, Content, Content

Modern B2B Marketing

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. Here are our top 7 tips for getting the most value from your content marketing during an economic downturn: 1. Plan your Content.

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SEO and Content Marketing Work Together

NuSpark

Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads.

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SEO and Content Marketing Work Together

NuSpark

Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads.

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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Hubspot

Though Google gets roughly 3.5 If you want get more people to find you in search, you need to know how to optimize your content for each of these types. If you want to buy a book of Amazon, you might do something like. This is where the power of content is truly unleashed.

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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

That’s just one entire category of searches that should, rightfully, be removed from any relevant analysis. pages with a conversion form and limited content). Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure.

PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

It’s all about looking at the sales cycle as a psychological process; the power of influence and persuasion to get potential clients over the line. Customers choose to consume influencers’ content.

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What Mom Never Told You About How to Find B2B Customers

KoMarketing Associates

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? Oh, sure.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Content can be produced in a wide variety of formats: • White papers. Tweet / retweet their posts and other content, and ask questions.

The Problem With The Story You Are Telling

B2B Marketing Insider

Good, relevant content is more important than ever, because of a Panda. Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.”. Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Maximize assets by sharing content and digital executions across accounts.

100 Things You Are Doing Wrong on Social Media

Modern Marketing

You are not using Twitter tailered audiences to move known prospects further through the buying cycle. You are not re-purposing all the content you have created on your blog. You are not using your internal subject matter experts to create content on your blog.

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Use Marketing Automation The Right Way

ANNUITAS

However, when I dig a little deeper, I come to find that the overwhelming majority of these marketers do not speak to their buyers about their buying process or the approach their organization took to make a purchase including: Understanding the pain points and challenges they were seeking to solve.

Attribution: the science of marketing

Biznology

discuss this at some length in Outside-In Marketing: Using Big Data to Guide Your Content Marketing. Google doesn’t index assets that require a registration. You might find that certain content types don’t seem to work at all in certain places in the buy cycle.

You’ve Got Traffic. Now What?

Industrial Marketing Today

That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics. Before you embark on an industrial website redesign and organic SEO project, put a lot of thought into content, landing pages and calls to action. Good inbound marketing with content will solve the complete puzzle.

Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals

Hubspot

It makes sense, really -- why wouldn’t I prefer content that speaks directly to me and my interests? Be thoughtful about what might be on someone’s mind as they experience these events and provide them with related content and offers. A Google search? Dynamic Content

Chalk Talks: Generate More Value Your Existing Videos

Vidyard

Modern businesses have amassed huge libraries of video, from explainer content, to demos, how to videos, recorded webinars, promo videos; you name it, businesses have got it on camera. First things first is getting more eyes on your video content.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Promote offers, content, webinars, or free demos/trials.

5 Ways to Help Inside Account Executives Build Their Own Pipeline

Act-On

The most valued skillset that your account executives possess is their ability to advance a potential customer through the buying cycle to close. Because friction at each stage in the sales cycle is removed. Build the Relationship Through Content. Through content.

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