Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

ANNUITAS

FEBRUARY 2, 2016

The first step towards preventing a mistake is knowing about it early enough to avoid it, so on that note here are some common content marketing missteps (with some advice on how to avoid them). Photo credit: sxc.hu.

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Webbiquity

JANUARY 19, 2023

Therefore, B2B marketers must focus on creating an ongoing relationship between the company and its prospects. This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Biznology

JUNE 22, 2016

So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Why a Video First content marketing strategy makes sense. How to execute a Video 1st content marketing strategy?

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

The Point

JULY 17, 2017

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

ANNUITAS

JANUARY 28, 2014

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. Content must be scored according to where in the buying cycle it is consumed.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

Biznology

FEBRUARY 17, 2016

We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. Your Outbox is a Goldmine.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

NetLine

APRIL 14, 2022

of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. Content consumption is directly connected to investment within the next 12 months. eBooks Were Requested 484% More Than White Papers. This is a major discovery for B2B Marketers and Sales pros alike. White Papers. Survey Report.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. Place leads immediately into nurture.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

The Point

NOVEMBER 12, 2019

Engaging earlier in the buying cycle also puts you in a position to build brand credibility, inform buying criteria, and educate the buyer before he/she even decides to start looking for solutions. Effective demand generation. is a mix of hunting AND gathering. No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Biznology

OCTOBER 11, 2017

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Beef up your video content. Your blog reflects your content marketing strategy—right down to the keywords. ” is a question they get a lot. .

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

NuSpark Consulting

AUGUST 26, 2011

There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. Later stage buying cycle: Convinced of needs; looking for specific solutions; has already done initial research; closer to purchase. Search query is general.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. Later stage buying cycle: Convinced of needs; looking for specific solutions; has already done initial research; closer to purchase. Search query is general.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 4, 2018

Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals. Map Content to the Buying Cycle. To drive revenue, marketers have to impact conversions and activities throughout the pipeline.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. Great content fills a need for both the consumer and the producer. Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Biznology

SEPTEMBER 15, 2014

The bottom line for any content marketing is getting your audience to take action. That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information.

Content Marketing 80

Content Marketing Planning Top of Funnel Content 80

Everything Technology Marketing

APRIL 4, 2011

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. However, the reality of implementing content marketing initiatives is a bit more complicated. I will also share sneak previews of the survey results on this blog.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Biznology

OCTOBER 24, 2013

Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. White papers.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Landing Page Content Strategy. Here’s how: Pay-Per-Click.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Landing Page Content Strategy. Here’s how: Pay-Per-Click.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Digital B2B Marketing

SEPTEMBER 22, 2011

As a marketer, your role is to lay out the potential paths and start your audience down a path that will engage them. Here are three specific things content marketers can learn and apply from Choose Your Own Adventure books. Provide Choices Throughout Content. Make Choices Specific and Different.

Planning 100

Planning Content Marketing Webcast Content 100

Circle Studio

AUGUST 23, 2018

Blogging is a cornerstone of content marketing and one of the best ways to create the kind of educational, long-form content that users (and search engines) are looking for. Blogging provides your firm the ideal forum to regularly publish keyword-rich content and then promote it on your social media channels (see #3).

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Launch Marketing

JUNE 23, 2021

times more likely to have an easy purchase experience when they are delivered information that helps them advance in the buying cycle. They appreciate consuming relevant content and information that helps them take the next step. Common Challenges with Marketing Data. Prospects are 2.8

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. White Papers.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

It also has a lower resource cost than many other marketing tactics. Overall, content marketing generates higher quality leads than the traditional outbound marketing model. First, guide customers through the customer journey to reveal gated content that they will find useful.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

ANNUITAS

AUGUST 19, 2014

What we’ve done is we’ve said every white paper is going to be 25 points. What we should be doing is taking a lead scoring approach that takes into account where in the Buyer Journey that content is consumed. Because I’ve spent more time with you from a buying perspective. That’s number one.”.

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

SnapApp

OCTOBER 22, 2013

Having a content marketing strategy in your head isn’t enough. You have nothing but the clothes on your back, a pen, and a blank sheet of paper. Now, answer this : Could you document your entire content marketing strategy for us? You can’t strategize until you lay out what you intend your content to accomplish.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Allocation Planning 48

NuSpark Consulting

JULY 15, 2011

A review of your current content assets; and then a determination on what content can be rewritten, and what new content is needed to support your lead generation objectives (i.e. white papers, case studies, website copy, videos, podcasts, blogs). What is described above is called the buying cycle.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Biznology

AUGUST 10, 2015

In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.”

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

NuSpark Consulting

MARCH 9, 2014

So once you have the web visitors, it’s all about capturing leads with gated content. Gated” means web visitors who want to read your e-books, white papers, and more fill in a form with their contact information as payment for downloading it. You want to build awareness, so you want web visitors to read your content.

Optimization 100

Optimization Lock-In Business Buying Cycle 100

Vision Edge Marketing

NOVEMBER 15, 2018

You have data that represents the following: prospect name, request for proposal date, deal size, deal status (won or lost), marketing channel (website, trade shows, digital, etc.), marketing touches (demo, phone calls, online chats, email, etc.), and marketing content (white papers, customer testimonials, thought leadership articles).

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Ambal's Amusings

MAY 27, 2010

An additional consideration is the different needs among members of the buying committee—influencers. One or two pieces of educational content will not likely maintain a prospect’s interest across a longer term buying cycle. Feature the white paper on your website and as an email offer. MarketingSherpa.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Industrial Marketing Today

JULY 29, 2010

It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. B2B marketers need to close the gap between their perception and the reality of customer engagement.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Webbiquity

SEPTEMBER 7, 2010

Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100