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Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Research reports — Presenting findings from your research or that have been conducted by third parties.

13 Types of Product Content Sales Needs to Close More Deals


Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. 4) Customer Success Stories/Case Studies. 8) Sales Training Sessions/Presentations.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)


Lack of budget (43%) and buy-in (38%). Prospects who are only in the beginning stages of their research are probably not ready to receive a "buy now" offer from you. Many studies have shown that small groups work more cohesively than larger groups. Lack of Budget and Buy-in.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. Why RSS Is Still Important for Your Business - Sazbean , September 14, 2010 In case you missed it, there’s been some talk lately about whether or not RSS is dead. Wikis. Best of B2B Marketing for September 2010.