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Email Marketing Best Practices from MarketingProfs Virtual Event

Adobe Experience Cloud Blog

JULY 12, 2010

With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend. The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail. Buying Expensive. Just Bought.

Email Marketing 48
Email Marketing Practices Lead Scoring Lead Ranking 48
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6 Tips for Symbiotic Sales & Marketing Lead Management

Hubspot

MAY 28, 2012

In fact, you need to be constantly expanding the top of your funnel because, as our presentation " Death by Marketing Automation " showed, your email list expires at approximately 25% a year. Study after study shows that email response rates decline over the age of the lead. Case study download = 10 points.

Work Management 28
Work Management Marketing Management Lead Management Lead Scoring 28
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