Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

The Marketing Blender

APRIL 17, 2024

It should also be helping you systemize and automate as much of the buyer journey as possible. Watch our recent podcast episode about “5 Tips for B2B Industrial Marketing” on YouTube. This messaging has to be choreographed based on where they are in the buyer journey.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

SalesIntel

NOVEMBER 17, 2022

However, you need to be careful about whether to use YouTube or a private video hosting platform. YouTube marketing videos are often interrupted by other promotional videos that play at the beginning and in the middle, however, it has 2 billion logged-in monthly users. Buyer Journey Mapping. Try Our EdTech Data Free.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Content Standard

JULY 29, 2015

YouTube is quickly becoming a platform where brands can flourish. The trend reveals a public that’s thirsty for quality branded video content—a thirst brands can quench as part of a successful YouTube marketing strategy. As Google recently reported , viewers go to YouTube specifically for branded content.

Youtube 40

Youtube Video Marketing Brand Identity Branding 40

Hubspot

NOVEMBER 23, 2020

The concept of journey-based advertising has been widely adopted and marketers can now create customized content for individuals at every stage of the buyer's journey. Today, the buyer's journey is rarely linear. And marketers are struggling to make an impact. Let's take a look at an example.

CRM 100

CRM Advertisements Advertising Buyer's Journey 100

Oktopost

JUNE 30, 2021

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. On this episode of Radically Transparent , presented by Okotpost, Kenda takes listeners deep into how buyer brains pay attention.

Top of Funnel 62

Top of Funnel B2B Thought Leadership Transparency B2B 62

Oktopost

SEPTEMBER 22, 2021

75% of B2B buyers use social media in their buyer journey. It’s critical for B2B marketers that their message is seen across multiple platforms with enough frequency to persuade buyers to feel informed enough to make a decision. . Seven out of 10 B2B buyers watch YouTube videos before purchasing.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Hubspot

JUNE 30, 2020

Now, as I research apartment after apartment online, my new process feels like an intense buyer's journey. Demographically, more Gen Z YouTube viewers prefer UGC to professional videos more than older generations. YouTube, 2020). YouTube, 2020). Stackla, 2017 ). Stackla, 2017 ). Image Source UGC Audiences.

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Mobile devices account for more than 70 percent of YouTube watch time.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. That is determined by researching your ideal customers and their buyer journey.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Vidyard

AUGUST 13, 2018

A step-by-step guide to curate great video content Indulge us for the moment as we put aside the persona and where they are in the buyer journey. Plan your use of video to where your persona lies in the buyer journey, the goal of the video you are producing and where it will be distributed. You have everything you need.

Curation 118

Curation Top of Funnel Video Marketing Content 118

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. Here are three examples of how B2B tech buyers have reshaped the customer journey: Building Awareness through Social Media. The post How Customers are Reshaping the B2B Tech Buying Journey appeared first on DemandScience. Help us out.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Integrated B2B

APRIL 23, 2020

It can also include your buyer service efforts—like chat bots responding to inquiries—or even maintaining brand reputation. It encompasses all the digital platform touchpoints you have with your current and potential buyers throughout their digital buyer journey. Each goal should include activities for buyers to complete.

Account Based Marketing 52

Account Based Marketing Buyer's Journey B2B B2B Thought Leadership 52

Integrated B2B

APRIL 23, 2020

It can also include your buyer service efforts—like chat bots responding to inquiries—or even maintaining brand reputation. It encompasses all the digital platform touchpoints you have with your current and potential buyers throughout their digital buyer journey. Each goal should include activities for buyers to complete.

Buyer's Journey 52

Buyer's Journey B2B Account Based Marketing B2B Thought Leadership 52

Liveintent

OCTOBER 24, 2022

She conducted research for 73 days and interacted with more than 250 touch points — including blogs, YouTube videos, and retailer sites — before finally making a purchase. According to Google, buyers can spread their path to purchase across 500 touch points or more. The result? Still, this isn’t a unique experience.

Touchpoints 62

Touchpoints Mobile Advertising SMS Marketing Management 62

Ledger Bennett

DECEMBER 30, 2020

Produce video marketing that turns on buyers Create a video that fits your brand and tells an engaging story. Consider the buyer journey – where should the video fit and what tone is required? When producing video, get your buyers in focus. Where are they on their buyer journey? What do they want?

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

KoMarketing Associates

MARCH 13, 2018

Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Create a high-quality content marketing asset that addresses a key pain point along the B2B buyer journey. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

The Lead Agency

JULY 7, 2019

Bringing them back to your website moves them further through their buyer journey to conversion. Remarketing is particularly effective for B2B businesses due to the longer sales cycle and complex buyer journey. You can also set up video remarketing for people who have watched a video on your YouTube channel.

Paid Search Agency 81

Paid Search Agency Advertising Agencies B2B Ad Frequency 81

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Hubspot

FEBRUARY 18, 2020

Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report. Even so, I still see video being used mostly in the decision stage of the buyer's journey.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Hubspot

APRIL 29, 2019

Match your content to every stage of a buyer's journey. Alex Girard, an Associate Product Marketing Manager at HubSpot, says: "Personally, I think a big 'Ah-ha' moment for our customers when talking about ads strategy is when we tell them they need to match their content offer to a moment in the buyer's journey.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

SmartBug Media

DECEMBER 3, 2019

Then, social media took off—LinkedIn was founded in 2002, Facebook in 2004, YouTube in 2005, Twitter in 2006. Consumers wanted to be marketed to , not marketed at , which meant creating powerful, personalized user experiences that made sense for each individual consumer at each stage of their unique Buyer's Journey.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

Hubspot

APRIL 13, 2020

Tactic: Share A YouTube Video. If your YouTube account could use some love, you can leverage Stories to get more views on your YouTube channel, as well. The background is fun and enjoyable without distracting from the focal point of the Story — the post. Maddie Lymburner. Father/Daughter Records.

Brand Identity 101

Brand Identity Branding Paid Search Agency Newsletter 101

Hubspot

MARCH 26, 2020

She also downloads an ebook, watches your company's YouTube videos, and even chats in a few of your community forums. She's finally found one company she's extremely interested in — yours. Before calling a sales rep, your prospect decides to read numerous blog posts on your website. Undoubtedly, this causes friction for the prospect.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

Hubspot

OCTOBER 29, 2019

My buyer's journey is not unique. Having an online presence is all about showing up in search engines, on social media, and sites like YouTube. Do you want to be on Facebook, Instagram, YouTube, Twitter, Pinterest, Etsy, Poshmark, Goodreads, or Amazon? They were impossible to ignore online. Personify your brand.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Marketing Insider Group

AUGUST 19, 2015

Social media’s one-to-many delivery strength will always be in the awareness and engagement phase of the buyer journey. So, make sure to create content for the different parts of the journey – the customers expect it. Deliver relevant content, like video, to help make a connection with your B2B customer.

Content 100

Content Buyer's Journey Vendors B2B Sales 100

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Map video content to your buyer journey and buyer personas. Same idea goes for your buyer personas. would want from you.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Hubspot

APRIL 13, 2020

Tactic: Share A YouTube Video. If your YouTube account could use some love, you can leverage Stories to get more views on your YouTube channel, as well. The background is fun and enjoyable without distracting from the focal point of the Story — the post. Maddie Lymburner. Father/Daughter Records.

Brand Identity 94

Brand Identity Branding Paid Search Agency Newsletter 94

EMagine B2B Blog

NOVEMBER 7, 2018

YouTube, Instagram Stories, the launch of IGTV, Facebook video and Snapchat all continue to point to a top trend in 2019. Proven to increase brand awareness, engagement and influence the entire buyer journey, video is a top contender marketing leaders need to include in their content strategy.

Video Marketing 64

Video Marketing Paid Search Agency Planning Marketing & Strategy 64

LeadSquared

DECEMBER 7, 2020

Additionally, you must know what part of the buyer journey you want to target to make the campaign successful. In terms of social media, they often follow photography accounts on Instagram or watch healthy food recipes on YouTube. They follow celebrities and stylists on Instagram and watch DIY videos on YouTube.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Sprout Social

NOVEMBER 30, 2021

In the buyer journey , it’s one less click for customers to take and that’s one less chance for them to abandon the cart. Plans to add social commerce have already been announced by YouTube , TikTok and Twitter. What challenges does social commerce solve? Social commerce brand example: Eagle Creek.

eCommerce 144

eCommerce Trends Social Media Amazon 144

The Lead Agency

APRIL 14, 2024

B2B marketing can be complicated; buyer journeys are messy. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Tired of trend lists that don’t apply to the unique challenges of B2B marketing? We’ve got something different. You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

APRIL 17, 2020

Or, perhaps it's famous chef Gordon Ramsay , with a new YouTube tutorial on how to make Holiday-themed classics — complete with expert tips — which persuades you to Google his corresponding cookbooks for more insight on how to cook like a pro. Are you ready to frame memorable marketing messages with attraction marketing?

Paid Search Agency 101

Paid Search Agency eCommerce Marketing & Strategy Class 101

Aberdeen

MARCH 25, 2019

Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted. Marketing spend allocated to video advertising can really get some mileage; even B2B prospects scroll through their phones and engage with ads.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

SmartBug Media

NOVEMBER 30, 2020

Recently, Google Ads brought YouTube into their attribution reporting and has made its data-driven attribution model available to advertisers. If Youtube attribution reporting is available to you, you will be able to see your YouTube clicks and engagements on videos in your attribution reports such as the Assisted Conversions report.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

SmartBug Media

FEBRUARY 4, 2020

After going through this step, you should come up with 3-5 initial core topics that align with each of your personas and each stage of their respective Buyer's Journey. Some example of other channels that frequently come up in organic search listings that you could take advantage of include LinkedIn, YouTube, Pinterest, and Reddit.

SEO 96

SEO SERP Domain Analysis 96