Biznology
DECEMBER 8, 2017
You might consider AMP for informational blogs, wikis, or other static help documentation. They are built on intelligence of users and their journeys. Most user interaction with our site is earlier in their buyer journeys. In short, AMP pages are a non-starter for our marketing site. Some content formats load well in AMP.
Aberdeen
JULY 12, 2019
One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys. Understanding the activity of target accounts and contacts at each step of the buyer’s journey will help you send the right marketing/sales messages at the right time.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Varicent
JANUARY 11, 2018
We've had a Wiki for a long time, and like most we have this problem where the Wiki gets stale over time and doesn't get updated. What do you see as the biggest benefit of the Revenue Operations model acting as that horizontal thread across the entire buyer's journey?
Hubspot
FEBRUARY 23, 2018
An internal wiki or intranet for sharing resources with coworkers is the perfect space for a content library. By keeping this department informed on what Marketing does all day, you equip them with the answers they're expected to have and offer a more stable buyer's journey to everyone the company works with.
Strategic-IC
AUGUST 14, 2018
Are there any specific challenges or issues you've seen across the buyer's journey or in the sales process that sales enablement is helping to address? I think over the last 10 years, technology has helped to change buyer behaviour. Definitely. The third part of that is deal strategy; that's really building a plan to win.
Expert insights. Personalized for you.
182 
Let's personalize your content