Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. The buyers journey continues to be led more and more by the buyers themselves. This isn’t entirely new.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

KoMarketing Associates

NOVEMBER 6, 2018

According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year. According to another recent survey from Spiceworks, the majority of those polled (57 percent) claimed that their top goal was to influence revenue through new account acquisition. Buyer Journey Alignment.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Martech

OCTOBER 28, 2021

He added, “Once you have a good amount of data, you can draw a conclusion about where that account is in their buyer journey. 3 ways marketing and sales teams can generate buyer interest. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before.

Top of Funnel 119

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 119

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). What may come as a surprise is the sudden emergence of “understanding buyers” to a top responsibility in 2016, especially compared to the top duties reported today.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

B2B Marketing Directions

MAY 26, 2019

Earlier this month, Demand Gen Report published the findings of the 2017 B2B Buyer's Survey. The 2017 research was based on a survey of 283 C-level executives, VPs, and Directors across several B2B industries. The 2017 survey findings reveal that B2B buyers' journeys are becoming longer and more complex.

Buying Cycle 63

Buying Cycle Buy B2B Vendors 63

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Ideal e-tailer profile.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Golden Spiral

MAY 19, 2021

In scenarios where buyers need a personal touch, they love, welcome, and expect the convenience of “remote” purchasing. That means the entire buyer's journey can be crafted, tracked, honed, and perfected within the context of your digital channels. Get your digital buyer's journey in order.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Websites Digital Marketing Funnels 62

NuSpark Consulting

FEBRUARY 3, 2019

Content syndication is the tactic of publishing quality, high-value material on websites that target audience groups you might not have access to, usually gated with a data collection device such as a contact form, a survey or a poll. This eliminates much of the guesswork involved in aligning lead generation campaigns with buyers’ journeys.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

TrustRadius Marketing

SEPTEMBER 29, 2022

As businesses learn more about their buyers by monitoring intent data, marketing ops teams can scale up their personalization efforts to reach prospects more efficiently. . You can use insights about customers’ needs or desires to tailor messaging across multiple stages of the buyer journey—eliminating cold outreach.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

As businesses learn more about their buyers by monitoring intent data, marketing ops teams can scale up their personalization efforts to reach prospects more efficiently. . You can use insights about customers’ needs or desires to tailor messaging across multiple stages of the buyer journey—eliminating cold outreach.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

ANNUITAS

OCTOBER 8, 2015

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. Buyers in an audience segment are in a continual buying state and therefore, our demand generation programs should be as well.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Sword and the Script | B2B

SEPTEMBER 24, 2020

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The publication surveyed 212 B2B professionals and found 68% say the B2B sales cycle has increased compared to a year ago.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

KoMarketing Associates

SEPTEMBER 14, 2013

In fact, the whole buyer consideration process is changing – especially as you look at it from the customer buyer journey. More importantly, supporting channel content marketing as a vendor creates a more consistent message across distribution channels.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

B2B Marketing Directions

JULY 30, 2017

Earlier this month, Demand Gen Report published the findings of the 2017 B2B Buyer's Survey. The 2017 research was based on a survey of 283 C-level executives, VPs, and Directors across several B2B industries. The 2017 survey findings reveal that B2B buyers' journeys are becoming longer and more complex.

Buying Cycle 40

Buying Cycle Buy B2B Case Studies 40

Hinge Marketing

MARCH 26, 2020

They also use these tools to vet their buying options—reviewing potential vendors’ websites and asking peers in social media for their opinions and experiences. . The data shows that buyers are increasingly searching online for business-related insights and help—and they do so at a 66% higher rate than just a year before.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

B2B Marketing Directions

MAY 31, 2015

The report is based on a survey of business leaders that generated 262 responses. So, while this wasn't a particularly large survey, several of the findings deal with issues that are important for B2B marketers. I interpret the survey findings a little differently. Also, we know that the use of social media varies by age.

Social Media 49

Social Media Research Marketing Websites Media 49

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. What is the B2B buyer journey?

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Martech Advisor

MARCH 17, 2020

Marketers rely on websites, blogs, social media, and emails to run interactive marketing initiatives, and interactive content such as surveys, polls, interactive storytelling, quizzes, etc. Interactive marketing is also known as trigger-based marketing, and it is deeply rooted in personalization. remain at the heart of interactive marketing.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

Content4Demand

APRIL 27, 2021

In B2B Decision Maker Pul se , McKinsey & Company surveyed 3,600 decision-makers globally and found that B2B buyers are spending, on average, twice as much time using digital channels versus traditional interactions with suppliers. Courtesy of Demand Gen Report. Digital Dominates. Courtesy of Demand Gen Report.

B2B Marketing 65

B2B Marketing Marketing & Strategy Marketing Strategy B2B 65

TrustRadius Marketing

SEPTEMBER 28, 2022

You can then use surveys and questionnaires to gain more insights into what your customers want. Many CEPs have native CRM, in addition to core features like customer journey tracking and omnichannel interactions. . CRM providers such as Salesforce or Zoho CRM offer many features and tools to help vendors engage with their customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

ViewPoint

MARCH 12, 2013

In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. A better understanding of your target audience with help you produce more engaging content, answer important questions, and provide essential information that meets the needs of your buyers throughout the entire buyer journey.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

PathFactory

APRIL 3, 2019

PathFactory and Heinz Marketing recently surveyed 204 marketing leaders – Senior Directors, VP/SVPs, and C-Suite – to dig deep into how they make important buying decisions. Why run the survey? “As As the report calls out, the type of content that resonates is relative to the stage of the journey. I know I do.

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

B2B Marketing Directions

APRIL 17, 2016

This research suggests that we may not understand our buyers' needs and preferences as well as we'd like to believe. The LinkedIn study consisted of a survey of 6,375 B2B buyers, marketers, and salespeople at mid-sized to enterprise companies. Or does it? Almost nine out of ten respondents were manager level and above.

Enterprise Management 40

Enterprise Management Product B2B Thought Leadership Marketing Management 40

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. It’s not just industry tactics and technologies that are changing.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. Why should you be so concerned with what buyers are doing on websites that aren’t your own?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Biznology

APRIL 10, 2017

And, if you are, won’t you please take our 2-minute survey ?) Looking at the “Flipped Funnel” model shown here, imagine you’re a technology vendor and the buyer you’re trying to extend your reach to has a job title like “network operations manager.” Video and account-based marketing.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Seismic

JULY 23, 2019

Most B2B buyers look for vendors who understand their business and the challenges they face. Ask questions to get to know the buyer’s needs, challenges, and pain points. It’s also important to demonstrate ROI for the buyer. However, only 1 in 5 sales reps brings value to their buyers.

Top of Funnel 60

Top of Funnel Marketing Management Sales Cycle Psychographics 60

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: 2019 Content Preferences Survey Report. Source: The B2B Millennial Buyer Survey Report.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Aberdeen

DECEMBER 21, 2018

Would you explore vendors and solution providers that you might partner with? Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. Vendor-related. Each category depicted above is described in more detail below.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

PathFactory

FEBRUARY 28, 2019

Our recent survey with Heinz Marketing unpacks this question. Specifically, how marketing leaders (VPs, CMOs, C-Suites) engage in the buyer’s journey, interact with content, and make decisions. The survey reveals key trends and opportunities for marketers to improve the buying experience. Content is falling short.

Research 40

Research Psychographics Eye-Tracking Customer Surveys 40

Hinge Marketing

MAY 14, 2019

I’m amazed by how intelligent and sophisticated buyers of professional services can be. Or worse, buyers become confused. By surveying your client-facing employees as part of a brand study, you are able to measure gaps in perception between clients and staff. when do they consume specific content along their buyer journey?

Studies 94

Studies Research B2B Marketing Branding 94

ANNUITAS

JULY 14, 2015

According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

Everything Technology Marketing

FEBRUARY 19, 2011

in 2011 - the most dramatic change for any social media metric in the survey. At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100