Applying B2B Buyer Journey Insights to Drive Higher Marketing ROI?
Walker Sands
AUGUST 8, 2022
It means knowing their buyer journey — what makes them start to search for a new solution, how long they search, the red flags they’re looking for, their preferred research channels and more. In the era of content overload, only marketing strategies that reach buyers at the right time with the right message and approach will drive ROI.
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