How to Grow Revenue and Close More Deals by Aligning Sales and Marketing
SnapApp
JUNE 11, 2019
In fact, misalignment is costing businesses more than a trillion dollars every year , according to Marketo and ReachForce. As that lead moves through the sales cycle, they get placed in new buckets that correspond with their place in the buyer journey. The truth is, sales and marketing teams can’t function without each other.
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