Hinge Marketing

FEBRUARY 22, 2024

In the chart below, you’ll see that the top three most impactful techniques identified by High Growth firms were 1) assessments and consultations, 2) live demos, and 3) business development materials, such as qualifications presentations, pitch materials, and proposals. Why the change?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Mereo

FEBRUARY 1, 2023

While they do not give final approval, their championing of a solution influences the Decision Maker, acting almost as a “gate-keeper” related to their assessment of the measurable, quantifiable components of the proposed solution. Risks: Success is directly correlated to the adoption of the solution.

Buy 41

Buy Allocation Marketing Proposals Differentiation 41

Mereo

AUGUST 20, 2020

Sales Enablement Element 1: Buyer Journey–Aligned Sales Process. If your sales process does not sync with your buyer journey, your sales enablement program will not work. Training content should include education on the buyer (e.g. Here are the must-have pillars we have identified of any sales enablement program.

Ideal Customer Profiles 67

Ideal Customer Profiles Cross-Selling Marketing Proposals Buyer's Journey 67

Hubspot

AUGUST 21, 2023

Consider where they're at in the buyer's journey. After the Meeting: Sales Proposal Email to Client Consider this email a digital elevator pitch. Post-Proposal Send: Follow-Up Email This one should be used sparingly and only if your prospect has gone dark. You’re bringing out the big guns now.

Template 69

Template Work Management Case Studies Case Study 69

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. LinkedIn Sales Navigator.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Circle Studio

DECEMBER 22, 2019

While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision. And in an industry where proposals are often synonymous with marketing, non-proposal related initiatives can be especially difficult to get approved.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Square 2 Marketing

OCTOBER 15, 2019

The experience economy proposes that both consumers and businesses want more than just delivery of products and services; they expect that an exceptional, positively charged and memorable experience will come packaged with their purchase. This is raising the bar for companies.

Sales Cycle 54

Sales Cycle Marketing Proposals Personalization Buyer's Journey 54

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. LinkedIn Sales Navigator.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Ledger Bennett

APRIL 1, 2020

This is a breakdown of where the current digital touchpoints lie in the traditional buyer journey vs. the human touchpoints. Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey. So where’s the opportunity for businesses?

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

This is a breakdown of where the current digital touchpoints lie in the traditional buyer journey vs. the human touchpoints. Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey. So where’s the opportunity for businesses?

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Webbiquity

NOVEMBER 28, 2023

A well-informed sales proposal , backed by insights from your conversations, showcases that you’ve paid attention and truly care about their business needs. Adjust your offerings or highlight features that address their specific concerns. It becomes less about selling and more about providing solutions, elevating the trust factor.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

PureB2B

JUNE 25, 2019

It is important to learn and understand the buyer journey and their purchase decisions to implement better lead generation strategies, intent data makes this process more efficient. This information helps B2B marketers gain more insight on customers, making it easier for companies to personalize the buyers journey.

Intent Data 62

Intent Data Intent B2B Marketing Work Management 62

Marketri

DECEMBER 11, 2023

Meticulous measurement throughout the buyer journey helps keep those efforts on track. We propose introducing a Fractional Chief Growth Officer (CGO) who can effectively align internal groups and drive growth.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Seismic

NOVEMBER 2, 2021

The ability to create differentiated experiences for buyers is one of the most important factors in getting enablement right. Buyers are more informed than ever and they expect sellers to act as trusted, insightful guides who help them navigate their buyer journey. Optimizing content to influence opportunities.

Analytics 58

Analytics Effectiveness Content Marketing Proposals 58

Hubspot

SEPTEMBER 12, 2018

Because sales processes differ from company to company (and even product to product), your sales pipeline should be unique and reflect the typical buyer's journey. Consideration: The buyer defines their paint point or opportunity, develops evaluation criteria and needs, and researches potential approaches.

Top of Funnel 100

Top of Funnel Forecasting Marketing Proposals Work Management 100

B2B Digital Marketer

DECEMBER 21, 2023

A ‘nudge’ is a concept that proposes positive reinforcement and indirect suggestions to influence behavior and decision-making. Yes, by understanding cognitive biases and emotional influences, individuals can make more informed and rational financial decisions. What is a ‘nudge’ in behavioral economics?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

The ROI Guy

FEBRUARY 20, 2019

Fix a Broken Buyer Journey As your prospects struggle to overcome increasing buying friction, your sellers could be the heroes your buyers need. Modern B2B buyers want help accelerating the decision process and assuring decision success.

Gartner 45

Gartner Buying Cycle Differentiation Buyer's Journey 45

6sense

DECEMBER 17, 2021

Revenue team members can access account-relevant talking points at any time — and at any stage of a buyer’s bespoke buyer journey — to ensure online and offline messages are always aligned. . Proposing actions is crucial in sales correspondences. Leading ABX platforms have capabilities to fill those knowledge gaps.

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. LinkedIn Sales Navigator.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Varicent

MARCH 24, 2022

Are these needs sufficiently compelling to justify the costs you may potentially propose? 7) Proposal. With an understanding of your prospect’s needs and how your solution can help address them uniquely and compellingly, you’re well placed to put forward your final proposal in a way that’ll be competitive. 8) Negotiation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Exo B2B

MAY 15, 2020

Prior to COVID-19, the emphasis was on the customer experience, on the “buyers journey”, automation, on experiential marketing. Customers and suppliers want, yes, an ease in browsing the Web and in the service proposal, but beyond these considerations, they want a QUICKLY accessible offer.

Digital Transformation 52

Digital Transformation Marketing AI Work Management B2B 52

PureB2B

JUNE 25, 2019

It is important to learn and understand the buyer journey and their purchase decisions to implement better lead generation strategies, intent data makes this process more efficient. This information helps B2B marketers gain more insight on customers, making it easier for companies to personalize the buyers journey.

Intent Data 48

Intent Data Intent B2B Marketing Work Management 48

SalesIntel

APRIL 4, 2022

It is essential to leverage the data available to know when to engage or re-engage with your prospects throughout their buyer journey. . Understanding the Buyer’s Journey. Every prospective customer is on a journey that hopefully ends with purchasing your product or service. What are they going to buy?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Intent Marketing Prospects 52

SalesIntel

APRIL 4, 2022

It is essential to leverage the data available to know when to engage or re-engage with your prospects throughout their buyer journey. . Understanding the Buyer’s Journey. Every prospective customer is on a journey that hopefully ends with purchasing your product or service. What are they going to buy?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Personas Marketing Proposals 52

SmartBug Media

OCTOBER 20, 2021

Understand your buyers - Conduct research externally and internally to be sure you understand: Personas - How & where do they consume content? Buyers Journeys - pain points? Content - Create strategic content that will help nurture, educate, and engage your prospects throughout their buying journey.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

SmartBug Media

APRIL 5, 2021

Before we jump into lead nurturing strategies, let’s consider the Buyer's Journey: The Buyer’s Journey. If you sell tangible products, set up a series of nurturing emails to encourage buyers to take action, ensuring the first follow up is within that 12- to 24-hour timeframe. Photo credit: HubSpot.

Lead Nurturing 64

Lead Nurturing Top of Funnel Marketing & Strategy Marketing Strategy 64

Hubspot

DECEMBER 2, 2019

And, if this is possible, do the current frameworks and approaches to the buyer's journey help. Now, of course, we know the buyer's journey is much more complicated than that. And I want to move them through that journey as fast as possible so I can secure their business. Instead, I have a different proposal.

Top of Funnel 98

Top of Funnel Webinar Metrics Rules Lead Ranking 98

The Mx Group

OCTOBER 20, 2017

However, agencies who regularly do voice-of-customer research, and create and utilize buyer personas , buyer journeys and content maps , will understand more fully how to reach decision-makers in a meaningful way. Proposal / quote generators. Product / offering advantages. Key messaging. Product configurators.

Advertising Agencies 70

Advertising Agencies Paid Search Agency Sales Management Top of Funnel 70

Hubspot

FEBRUARY 9, 2021

If so, can you segment by buyer persona or stages of the buyer's journey ? This is when you use all of the information that you've gathered to propose what your ideal outcome will be. Are you addressing a certain department or team? Are you addressing all customers? Are you only addressing certain customers?

Template 100

Template Marketing & Strategy Paid Search Agency Work Management 100

Marketing Insider Group

AUGUST 30, 2019

” Analogous to the traditional sales funnel, this discovery meant there are many more early-stage prospects just starting their buyer journey rather than late-stage prospects. So I used this information to propose they give me half their landing page budget.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

PureB2B

JULY 6, 2021

Proposal : Sales professionals must give a proposal after lead qualification to show how their product/service may address the prospect's problem. The sales funnel stages may change from one firm to the next, but they should represent your buyer's journey. Strategies and Changes for an Effective Sales Pipeline.

Sales Management 62

Sales Management Top of Funnel Lead Scoring Lead Ranking 62

ANNUITAS

MARCH 19, 2013

Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer journey. Yet, according to Forrester , only 14% of marketers align compelling content with buyers’ journeys. Make the appropriate adjustments.

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

ActiveDEMAND

MAY 18, 2021

Our favorite way of presenting these marketing insights is to tell short lead stories about real prospects and how marketing helped bring them through the buyer journey. Visuals like personas and user journeys should have a standard format that you reuse between clients. You should standardize: Strategy project timelines.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Ad Agencies Marketing & Strategy 54

Martech Advisor

NOVEMBER 22, 2019

Here’s how you can ensure that they choose the former: Fitts’ Law: Paul Fitts, a US-based psychologist, proposed the eponymous law, Fitts’ Law, that predicts the time required to move to a target area is a function of the division of the distance and width of the target. Successful landing pages implement this principle.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

Salesforce Marketing Cloud

OCTOBER 22, 2021

Are they in the discovery, proposal, or negotiation stage? If marketing doesn’t know the lifecycle of a buyer journey and how prospects are interacting with marketing versus sales, or have the proper analytics around lead sources, it’s difficult to optimize marketing spend,” Jones said.

Top of Funnel 98

Top of Funnel Marketing AI Work Management Marketing Management 98

Vidyard

MARCH 5, 2021

Marketers can use interactive video elements (or CTAs) and video personalization to boost viewer engagement, accelerate the buyer journey, and convert viewers into the sales pipeline. It can also integrate video into your email, content, and digital marketing strategies.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155