Hinge Marketing

JANUARY 5, 2023

The research shows that buyers are turning to channels where they can listen to an expert speak on a topic (e.g., podcasts), read blog articles, and consume premium content in the forms of guides, ebooks, webinars, and/or videos. This could come in the form of a white-paper, research report, or guide.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Content Marketing Institute

NOVEMBER 12, 2018

HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster. What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is). White papers, industry trends, and survey reports conducted by marketing. Topic-specific blog posts , podcasts, and the like. Case studies.

Lead Ranking 93

Lead Ranking Lead Scoring Work Management Content Marketing 93

Exo B2B

NOVEMBER 15, 2018

According to them, the blog is widely used in the first phase of the customer’s shopping experience (buyers’ journey). Followed by (and it makes sense) “white papers” and finally, case studies. Expect to see podcasts, currently fourth, making their comeback. It’s as if we are going back in time.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

Content4Demand

DECEMBER 20, 2018

When you’re creating content, you need to truly examine your audience, their pain points, what their key insights are, where they are in the buyers’ journey, where your content will play in the buyer’s journey—early, middle or late-stage content? Influencer Content & Podcasting. Is it static or interactive?

B2B Marketing 46

B2B Marketing B2B Advertising Agencies Peer-to-peer 46

Hinge Marketing

MARCH 26, 2020

As digital tools get even better at meeting buyers’ expectations, these trends are likely to continue into the future. To address changing buyer behavior, firms need to adopt a thoughtful digital content strategy—one that reaches these tech-savvy people at every stage of their buyer journey. White Papers.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Marketing Insider Group

OCTOBER 26, 2020

A third of US B2B buyers concerned about the possibility of a recession in 2020 said they would need more quality and accurate information about what they were buying in order to help them get through a recession. Luckily, this need is easily filled by publishing excellent content. Content marketing is a long game.

Top of Funnel 358

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 358

Optinmonster

DECEMBER 12, 2022

Understand Your Buyer Journey. Your content must match the needs of your different buyer personas at every stage. Example 4: Podcast Episode. White paper downloads. To recap: Top of funnel content , like blog posts, videos, and podcasts, is meant to build awareness and interest in your brand.

Top of Funnel 82

Top of Funnel Marketing Funnels Examples Content Marketing 82

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Top of Funnel 98

PathFactory

JULY 3, 2019

That’s a huge focus for us here at PathFactory and what our service really revolves around because it’s quality insights that allow you to best serve your buyer—to remove the friction slowing down their buying process and really enable them to self-educate and progress through their journey. Know your data.

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61

nDash

JANUARY 6, 2022

Buyer personas. Buyer journey. Content creation involves much more than just writing – it involves creating infographics, podcasts, videos, webinars, and more. White papers. The same is true for podcasting – research indicates that, in 2006, 22% of American adults knew what podcasting was.

Top of Funnel 52

Top of Funnel Content Marketing Work Management Paid Search Agency 52

KoMarketing Associates

APRIL 9, 2015

Key Takeaway #1: Blogs & Social Media Have Minimal Impact in the B2B Buyer Journey. We always believed that buyers frequently use social media and blogs in their discovery process but perhaps weren’t aware they did so. Key Takeaway #2: Buyers Need Thorough Contact Information to Make Purchasing Decisions.

B2B 120

B2B Buyer's Journey Vendors Landing Pages 120

Content4Demand

MARCH 11, 2021

Let’s take a look at some of the formats that can be most productive in the consideration phase of the B2B buyer’s journey. E-Books & White Papers. Both can drive demand generation while engaging buyers around a critical business issue or industry trend. Videos & Podcasts.

Top of Funnel 122

Top of Funnel Webinar Metrics B2B Thought Leadership Sales Qualified Leads 122

Heinz Marketing

APRIL 18, 2022

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Feel free to throw in a comment, throw in a question for myself or our guest today, and we’ll bring you into the show and make you part of this podcast as well. You can even ask Siri, Alexa and Google!

Top of Funnel 79

Top of Funnel Lead Ranking Demand Demand Generation Agencies 79

The ABM Agency

JANUARY 8, 2021

In this white paper, we take a comprehensive look at B2B content marketing—from what it is to how you determine its success. Typical assets used in content marketing include blog posts, white papers, case studies, e-books, webinars, videos, and even podcasts—more on that below. Industry-specific white papers .

Top of Funnel 52

Top of Funnel B2B Marketing Demand Generation Marketing Strategy 52

Seismic

MAY 11, 2022

When your reps have the skills, tools, and content they need to effectively engage buyers, your business grows. In order to be successful, sales reps need engaging collateral to share with buyers at every stage of the buyer journey. Remember—buyers are people, and their decisions are not purely business-driven.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Content4Demand

SEPTEMBER 11, 2020

The report shows they’re sharing video, white papers, research reports, blog posts and E-books most often. Interviews with influencers on podcasts are a great forum for an in-depth discussion of important trends or forces transforming your industry. In this middle stage of the buyer’s journey, the strategy is most important.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Peer-to-peer Webinar Metrics 100

Heinz Marketing

MARCH 6, 2023

You can subscribe right at Sales Pipeline Radi o and/or listen to full recordings of past shows everywhere you listen to podcasts! And the initial wave of research is stuff that everyone now takes for granted, things like B2B buyers digitally nurture themselves, sales and marketing disconnects, all of that.

Top of Funnel 90

Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 90

Outbrain

JUNE 25, 2019

Most consumers today are likely to be put off by overly promotional content so early in the buyer journey. During the Consideration stage, you also need to start building a relationship with your buyers and prospects. The Purchase stage is when your buyer is finally reaching for their wallet.

Top of Funnel 39

Top of Funnel Landing Pages Marketing Management Lead Ranking 39

KoMarketing Associates

SEPTEMBER 20, 2018

You either paid for them, or created content for them , or did something like an event or a podcast or a webinar. An algorithm might be able to do a better assessment of this data than a human could, especially if you’ve got a lot of different personas and buyer journey paths. Their clicks are precious.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

SmartBug Media

AUGUST 6, 2019

White papers. Live interactions (podcast or video). Ask yourself what categories of solutions your buyers investigate and how they typically educate themselves on these subjects. A few top-of-the-funnel, awareness stage content offers to consider include: Educational content in blog posts. E-guides and e-books.

Top of Funnel 82

Top of Funnel Buy Process Buyer Personas 82

Full Circle Insights

FEBRUARY 28, 2021

White Papers. Digital Source Tracker Takes the Mystery Out of the First Steps of the Buyer Journey. The Buyers Journey is 67% Complete 50% of the time. Where do Podcasts and Webinars Fit Within the Marketing Funnel? Here are five trends we’ve noticed that will shape martech in 2021. Case Studies.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Convince & Convert

MARCH 18, 2016

And what we want to do at Uberflip is we want to help content marketers take all of this great content that they’ve got and really be able to have the power and the control and the technology to set up experiences at every stage of the buyer journey. Here are all our white papers. So how do we do that? Jay: Right.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Biznology

JULY 25, 2013

White papers. B2B Marketing Content Marketing B-to-B B2B buyer journey buying process content audit Content marketing' To stimulate your thinking, here is a working list of the types of content assets to search for: Archived webinars. Blog entries. Case studies. Infographics. Research reports. Categorize the content.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

SmartBug Media

FEBRUARY 12, 2020

White papers. Podcasts, webinars, and videos. To craft compelling copy that converts, the inbound marketing approach focuses on crafting content driven by buyer personas in order to hit the right notes at each stage of the Buyer’s Journey. Cold email/email spam. TV advertisements. Billboards. Direct mail.

Marketing Management 95

Marketing Management Comparison Content Case Study 95

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. This includes creating in depth personas, building buyers journey, identifying KPIs, and working towards one goal - revenue.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Digital Marketer

OCTOBER 5, 2020

In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest. It has to be, Hey, download our white paper, our guide on options on that. So it can’t be just a brochure. What did they need?

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

nDash

JUNE 13, 2022

Those survey results further show us that webinars and ebooks rank highest (57%), with white papers coming in at a close second (55%) as the top content formats consumed. Let’s look at what other types of multimedia content audiences like engaging with: Over half ( 57% ) of Americans regularly listen to podcasts.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Marketing Insider Group

DECEMBER 14, 2020

If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. For example, a single blog post could be recreated as a video or podcast. Map Content to the Buyer Journey. You can pull together the content from several blog posts into a single ebook.

Top of Funnel 363

Top of Funnel Lead Scoring Lead Ranking Generation 363

Inbox Insight

NOVEMBER 23, 2022

By targeting customers with personalized, relevant content that targets their interests, concerns and is based on where they are in their buyer journey can help to improve lead quality. Turn white papers into infographics, webinars into short form explainer videos, summarize blogs into YouTube videos. Demand Gen Chat.

Lead Ranking 94

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 94

SnapApp

APRIL 25, 2018

Companies are focusing on being transparent with their knowledge sharing (the good, the bad, and the ugly) and tailoring their communication that sustains ongoing conversations that nurture buyers over time – not the quick one-off high pressure sale. What’s your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Sitting at the very bottom of the list were podcast ads, radio ads and billboards.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Sales Engine

NOVEMBER 24, 2015

Are you developing a podcast series? Many times, the channels you choose will decide the mediums for you—for example, if you’re going to do a series of podcasts, then your medium is an audio file. But if this content for your website, ask if this going to be a blog, a case study, a white paper, an infographic, etc.

Top of Funnel 120

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 120

Full Circle Insights

NOVEMBER 26, 2020

White Papers. Digital Source Tracker Takes the Mystery Out of the First Steps of the Buyer Journey. The Buyers Journey is 67% Complete 50% of the time. Where do Podcasts and Webinars Fit Within the Marketing Funnel? Additional Resources. Case Studies. Infographics. Are Marketing Analytics Broken?

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JANUARY 28, 2021

White Papers. Digital Source Tracker Takes the Mystery Out of the First Steps of the Buyer Journey. The Buyers Journey is 67% Complete 50% of the time. Where do Podcasts and Webinars Fit Within the Marketing Funnel? Watch: On-Demand Webinar. How Getting Marketing Attribution Right Boosts.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

JULY 9, 2020

White Papers. Digital Source Tracker Takes the Mystery Out of the First Steps of the Buyer Journey. The Buyers Journey is 67% Complete 50% of the time. Where do Podcasts and Webinars Fit Within the Marketing Funnel? Download this guide to learn the four distinct pillars of marketing. DOWNLOAD NOW.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 24, 2020

White Papers. Digital Source Tracker Takes the Mystery Out of the First Steps of the Buyer Journey. The Buyers Journey is 67% Complete 50% of the time. Where do Podcasts and Webinars Fit Within the Marketing Funnel? ” Learn more about our newest Digital Source Tracker Dashboard. Case Studies.

Full Circle Insights 94

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 94