B2B Digital Marketer

APRIL 25, 2024

06:39 – 10:00) From prospecting to mastering revenue engine dynamics, Anne discusses how digital sales rooms support every stage of the sales journey and enhance the overall buyer experience. (10:01 Key Tips and Takeaways Embrace digital sales rooms to enhance transparency and buyer engagement.

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Televerde

OCTOBER 28, 2019

Did you know that research studies show that approximately 72-76% of buyer journeys happen before the buyer ever visits your website? The post [Podcast] Why LinkedIn + Intent Data = Revenue appeared first on Televerde.

Intent Data 56

Intent Data Intent Linkedin Buyer's Journey 56

Biznology

MARCH 5, 2019

19:05 How do you utilize data to improve the customer journey? The post SearchChat Podcast: Customer Intent is New Again appeared first on Biznology. 1:20 Intent based marketing is new again. 11:45 Your competition is the whole internet. 16:48 Search is intent, fundamentally. 29:05 Outro. SearchChat is available on. Like this post?

Intent 120

Intent Amazon Internet Marketing Search Marketing 120

Oktopost

MARCH 13, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Watch the live recording: Love going Behind the Post?

Work Management 118

Work Management Social Media Marketing Management Gartner 118

LeadsRX

NOVEMBER 30, 2021

Using LeadsRx Journey, app developers can properly value all mediums, including TV, podcasting, OTT, radio, digital ads, and more to accurately understand paths-to-purchase previously hidden by last digital touch analysis.

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

Martech

OCTOBER 24, 2023

Family/friend recommendations on social media (60%) Face-to-face/direct recommendations from family/friends (57%) Brands’ social media accounts (55%) TV (50%) Influencer recommendations on social (42%) Review sites (23%) Print or digital media (newspapers, magazines, blogs) (19%) Podcasts (15%) Other (1%) Contacting brands.

Social Media 121

Social Media Contacts Media Brand Identity 121

SmartBug Media

JANUARY 5, 2022

In the second episode of the The Intelligent Inbound ® Podcast , Jen Spencer, President of SmartBug Media®, speaks with Mike Tatum, a Demand Generation Manager at Momentive (formerly known as SurveyMonkey). Stay Up to Date with The Intelligent Inbound® Podcast. How can you make sure your content is useful to your audience?

Email Marketing 52

Email Marketing Work Management Marketing Management Top of Funnel 52

Oktopost

JUNE 30, 2021

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Top of Funnel 62

Top of Funnel B2B Thought Leadership Transparency B2B 62

LeanData

OCTOBER 6, 2022

Another source of buyer mistrust stems from poor interactions with sales reps. In a recent Revenue Generator Podcast , Doug Bell described the fatal imbalance that occurs when a RevTech buyer comes to a demo armed with significantly better information than the SDR or AE selling to them. .

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Outgrow

MAY 16, 2023

We recently interviewed Alex Mackrill for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! And I mentioned having the most relevant call to action that aligns with your piece of content and where that content probably sits in the buyer journey, we can do that to the “nth” degree.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

The Marketing Blender

APRIL 17, 2024

It should also be helping you systemize and automate as much of the buyer journey as possible. Watch our recent podcast episode about “5 Tips for B2B Industrial Marketing” on YouTube. This messaging has to be choreographed based on where they are in the buyer journey.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

The Lead Agency

APRIL 14, 2024

B2B marketing can be complicated; buyer journeys are messy. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Outgrow

AUGUST 31, 2022

We recently interviewed Freelancer of the Month ‘ Mindy Morgan Avitia ‘ for our monthly podcast – ‘ Marketer of the Month ’! And so they had, buyer journeys, donor journeys, they had a great brand strategy, they had a content strategy. Welcome to the Marketer Of The Month blog! .

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Top Rank Marketing

DECEMBER 15, 2023

Brandwatch ON THE LIGHTER SIDE: A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA TOPRANK MARKETING & CLIENTS IN THE NEWS: Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

LeanData

JANUARY 5, 2023

After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. . In many cases, buyers are lowering licenses, asking for a discount or both. Trend #3 – Buying Journey Occurs Outside of SaaS Websites.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

B2B Digital Marketer

OCTOBER 12, 2023

Strategies for maximizing the impact of testimonials throughout the buyer journey. Maximize the impact of testimonials by strategically placing them throughout the buyer journey. Effective testimonials can significantly impact the buyer’s decision-making process.

Top of Funnel 52

Top of Funnel Buyer's Journey Allocation Digital Marketing Funnels 52

Launch Marketing

FEBRUARY 28, 2024

As people increase their usage of social media, videos, podcasts and more, they are constantly looking for fresh, engaging content. Create a Library of Diverse Digital Content As digital content consumption rises, so does the need for content creation. It is apparent that the need for content creation is at an all-time high.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Aberdeen

MAY 19, 2023

Our research reveals that CX technology buyers, who are time-constrained, prefer concise content formats. However, they also value written research, videos, podcasts, and webinars to gain in-depth knowledge of the CX landscape. Illuminating the Buyer Journey Aligning content with the buyer journey is crucial for marketing success.

Video Marketing 40

Video Marketing B2B Thought Leadership Marketing Management Thought Leadership 40

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. After narrowing down a selection of vendors, buyers conduct their due diligence to see which companies align with their particular needs. The post How Customers are Reshaping the B2B Tech Buying Journey appeared first on DemandScience. Help us out.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Circle Studio

DECEMBER 22, 2019

10 Considerations When Starting a Podcast. 10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. To get started, we’ll show you a few ways to set up Google Analytics to see your blog traffic.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

GrowPowerful

DECEMBER 26, 2022

Having the right tools at the right time in the buyer journey will accelerate a successful program. Visit our website and check out our Grow Up With GROW podcast. You can find it wherever you listen to your podcasts. Demand Creation and Rapid Test Now you need leads. Want to hear more from GROW Powerful?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Case Studies Impressions 52

Optinmonster

OCTOBER 29, 2023

71% of B2B buyers consume blog content during their buyer journey. 45% of bloggers who add audio to their posts such as podcast see better results. Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly.

Statistics 93

Statistics Paid Content Stats Blogger 93

Mereo

JANUARY 10, 2022

The Mereo Complete Sales Organization Guide to Seek to Serve, Not to Sell eBook offers selling organization leadership the framework for delivering maximum value across the buyer journey and customer lifecycle, from marketing through sales and into account management. Explore all the winners who have been recognized in the 2021 awards.

Enterprise Management 56

Enterprise Management Buyer's Journey Marketing Management Paper 56

GrowPowerful

JANUARY 30, 2023

You need to remember that the buyer journey is more important than the sales process. Visit our website and check out our Grow Up With GROW podcast. Available wherever you get your podcasts. Plus, customer retention is an average of 91%. It saves the organization a lot of time and a lot of money. One is customer-centric.

Top of Funnel 52

Top of Funnel Planning Thought Leadership Digital Marketing Funnels 52

ClearVoice

SEPTEMBER 4, 2020

More than 70 percent of B2B buyers consume blog content while on their buyer journey. Almost half of podcast listeners listen to podcasts while at home. Content marketing statistics for podcasts. About 15 percent of Americans listen to a podcast at least once per week. Podcast Insights ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Hubspot

OCTOBER 4, 2023

"Buyer intent looks at a constellation of activity, including website interactions, content engagement, and email activity," Victor Antonio , author, speaker, and host of the Sales Influence Podcast , told me. Now you can layer in sentiment analysis of all text, email, and voice exchanges to get an emotional temperature of the buyer.

Marketing AI 65

Marketing AI Buyer Intent Outreach Intent 65

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

B2B Digital Marketer

JUNE 24, 2021

It is important to note that the customer journey is as important as the buyer journey , and B2B marketers also play an important role in that process. Podcast Timestamps/Outline. As B2B digital marketers, we seldom care what happens to them once they become paying customers. 01:07 – Introduction.

B2B Marketing 52

B2B Marketing B2B Lead Scoring Lead Ranking 52

Hinge Marketing

MARCH 27, 2019

He even structured his speech to be syndicated on his podcast. I’ll be tuning in to the podcast to relive that experience. ). The first step in a successful CX program is to map out the client’s journey and set up “listening posts” at critical milestones. It’s important to note that no two buyer journeys are alike.

Work Management 62

Work Management Marketing Management Service Buyer's Journey 62

ConvertKit

MAY 28, 2021

Podcast sponsorships. If you know your audience religiously listens to a specific podcast, you might want to become a sponsor of it. Sixty-eight million Americans listen to podcasts weekly, so it’s a great medium to reach potential customers. It just means that they’re not at the right stage in the buyer's journey yet.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Digilant

MAY 17, 2022

When the pandemic hit in 2020, digital audio saw a massive influx in users, with podcast listeners increasing by 30%. Similar to podcast ads, consumers often find voice-activated ads less intrusive and more engaging than other digital ads. Today, almost twice as many people own smart speakers than in 2018.

Activities 52

Activities Advertisements Advertising Paid Search Agency 52

Trade Press Services

MARCH 4, 2024

Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

GrowPowerful

APRIL 28, 2023

In our latest podcast, Brett Schklar talks with VP of Marketing at Rockerbox Ashley McAlpin about three key ingredients for early-stage SaaS success: customers, community and content. In the hypercompetitive world of early-stage SaaS startups, marketing is all about getting from zero to paying customers as quickly as possible.

Communities 40

Communities Startups Paid Search Agency Content 40

Aberdeen

DECEMBER 27, 2019

From podcasts to case studies, blogs, and social media channels, intent data can reveal the type of content and the topics that deliver the best engagement and conversion rates. Based on where a lead is in their buyer journey based on their behavioral data, you can more accurately craft nurturing email campaigns.

Intent Data 84

Intent Data Paid Content Intent Top of Funnel 84

Buffer

MARCH 4, 2019

Tip #1: Understanding the buyer journey. It is predicated on the notion of building trust with the buyer over the course of several messages or interactions. Tip #1: Understand the buyer journey (or buyer cycle). About The Science of Social Media podcast. Tip #2: Improve audience targeting.

Top of Funnel 75

Top of Funnel Paid Search Agency Ad Frequency Ads 75

Metadata

APRIL 4, 2023

Communities and podcasts are good examples. Ad spending on podcasts is booming as B2B marketers find new ways to connect with audiences and build their brand. Demand gen marketers are just getting started with podcast ads. But what if you don’t have the ops team or technical know-how to truly track the entire buyer journey?

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

KoMarketing Associates

APRIL 7, 2021

To sponsor even a newsletter or two, or to sponsor a podcast for a few months? So instead of having your CMO or CEO write a guest post, get them on a podcast as a guest. So how about expanding your demand generation spending to sponsor a few things from a few key influencers in your industry? Don’t forget search engine optimization.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236